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Sitecore MRM

Marketing Resource Management (MRM)

Streamline marketing content planning, production, and publication

Your entire marketing department connected through one platform

Plan your marketing calendar and organize your content production with a structured and streamlined process. Allow your project managers to master their operations through stage-gate workflows and dashboards, and steer teams toward their targets with collaboration tools including browser-based annotation and validation. With Sitecore MRM, Sitecore Content Hub handles all of your marketing resource management needs.

Features and benefits

A comprehensive suite of collaboration tools to complement Sitecore Content Hub


Plan campaigns on the marketing calendar. Use metadata to accommodate complex schedules that span channels, markets, and brands. Plan and structure production work with activities. Use collaboration and proofing tools to develop budgets, campaign briefings, and strategic blueprints.

Project management

Use workflows to structure and support content and creative production work. Then follow up and report on progress. Build a project from scratch with chained and parallel activities, briefing and deliverables, or use a pre-existing template. Send out tasks and follow up on progress.

Creative collaboration

Collaborate on content and expressions with productivity tools that include structured briefings, file sharing, online proofing, InDesign integration, and more. Streamline collaboration between internal and external teams leveraging browser-based workflows, mobile, and the power of the cloud.

Smart content production

Streamline your creative efforts around existing and shared content that can be leveraged across channels. Scale for complex production, including campaigns spanning brands, markets, and languages. Collaborate between marketers, product managers, copywriters, agencies, and translation companies as one streamlined, global team.

Additional benefits

  • Plan complex campaigns across channels, markets, and brands
  • Structure, support, and report on content production using workflows with pre-existing templates
  • Internal and external teams collaborate together

Sign up for a demo today!

Take a closer look at Sitecore MRM