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CDP
Mobilize your customer data and maximize engagement
An intelligent customer data platform that centralizes all your customer data and activates it to deliver hyper-personalized content and customer experiences.
Impact for every team
FOR MARKETERS
Customer intelligence
Connect all your customer data effortlessly and in real time across your experience stack.
FOR DEVELOPERS
Robust tools
Empower developers with robust tools and familiar languages to enhance productivity.
FOR TECHNOLOGISTS
Modern platform
Ingest customer data into your ecosystem with a modern, composable solution and seamless API integrations.
Proudly partnering with global companies
Understand every customer
Boost engagement and drive marketing relevance with connected customer data and analytics.
Recognize existing or new users securely with automatic identity resolution.
Capture every click, search, tap, and buying signal from web, mobile and all your digital channels.
Craft highly targeted customer cohorts to activate across any channel, instantly.
Ingest all your historical and contextual customer data from across your ecosystem via interactive APIs.
INTERACTIVE DEMO
Take a guided tour of CDP
Discover the key features of our customer data platform, such as unified customer view, real-time personalization, actionable analytics and easy integration.
SUPPORT
Get the support you need at any stage of your journey
CDP RESOURCES
Sitecore resources
TAKE SITECORE CDP FURTHER
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Learn more about CDP
Check out our latest blogs, guides, research, and on-demand content.
What industry experts say
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IDC MarketScape: Worldwide Hybrid Headless Content Management Systems 2023
CDP
Frequently asked questions
A customer data platform (CDP) is a centralized hub that unifies customer data from various sources, providing a single, comprehensive view of each customer.
A CDP gathers, organizes, and analyzes customer data, enabling businesses to understand and engage their customers more effectively.
- Advanced exports for social media activation: Automatically export audience segments at scheduled intervals for precise and timely social media campaigns.
- Real-time data capture and analysis: Instantly capture and analyze customer data to gain insights into behaviors and preferences, allowing for agile decision-making.
- Omnichannel personalization: Deliver consistent, personalized experiences across all channels, including web, mobile, and in-store.
- Customer journey orchestration: Map and understand customer journeys to craft tailored experiences at every touchpoint.
- Bespoke audience segmentation: Use intuitive tools to create targeted customer cohorts for multi-channel campaigns.
While CRMs focus on sales and managing customer relationships, CDPs integrate data across all touchpoints, offering deeper insights and enabling activation based on customer behaviors and preferences.
Any business looking to leverage data for personalized marketing, improved customer experiences, and data-driven decision-making will benefit from a CDP.
Google Analytics tracks and reports website performance metrics like traffic and user behavior. A CDP, however, unifies data from various sources (websites, mobile apps, CRM, social media, transactional data, offline data) to provide a comprehensive customer view.
A DMP gathers and segments temporary third-party data for paid media campaigns. With the decline of third-party cookies, CDPs have become essential for unifying, storing, and segmenting first-party customer data.
Identity resolution matches guest profiles by unifying data from current sessions with existing profiles, creating a single, cohesive customer profile.
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