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Four smart-mover strategies for dominating digital moments
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Get practical advice on future-proofing your CX, plus a foreward from Ann Handley, Wall Street Journal best-selling author of Everybody Writes
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XM Cloud: 6 benefits for your business
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Learn why XM Cloud could be one of the best investments you make to upgrade your digital experience platform – and your business.
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Sitecore DX 2023
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Sitecore’s new DX 2023 global event series is circling the globe to connect with executive decision-makers, marketers, and practitioners so brands can realize a composable future.
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Sitecore named Finalist in Microsoft Partner of the Year Awards 2023
Sitecore Finalist Microsoft Partner of Year Awards
Recognizing our AI-powered Content Hub solution, which is transforming digital asset management and content operations for a global food and beverage giant.
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Product strategy at Sitecore
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Get all the latest updates from our CPO Dave O'Flanagan
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Icon and logo for Personalize

Deliver customer experiences that connect

Optimize every experience across every channel with the leading experimentation and personalization platform

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Effectively optimize and personalize every customer interaction

The experimentation and personalization platform for best-in-class CX across channels

  • Full-stack A/B testing optimization

    Front-end flexibility, developer-friendly tools, and a no-flicker UI make it simple to update content and maintain SEO.

    Full-stack-AB-testing-optimization

  • Connected customer experiences

    Build conversion and engagement experimentations on any channel with both client-side and server-side integrations.

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  • Customer and business data awareness

    Balance customer needs and business priorities to recommend next-best-actions in real-time.

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  • In-the-moment marketing

    Use live data to respond with relevant content, offers, prices, discounts, and customer-tailored experiences and actions in real-time.

    In-the-moment-marketing

  • Lightning-fast performance

    Create instant personalized experiences with modern, edge-based services built for speed

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Driving substantial benefits for global brands

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Healthspan

Smart optimization and automation

The insight and intelligence to make every interaction matter

Business-Impact

Drive ROI and business objectives

Goal-driven A/B testing and context-aware personalization for relevance in each moment
Omnichannel-Personalization

Omnichannel personalization

Intelligent optimization for every channel across your ecosystem
Industry-leading-decisioning

Industry-leading decisioning

Blend data, personalization, and segmentation rules to drive each customer's next-best-action

Guided tour

Explore Personalize

Discover key features of our powerful Personalize platform, including its robust decisioning capabilities and omnichannel personalization and testing.

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WHAT CUSTOMERS ARE SAYING

“We want to recognize our customers for who they are and present the right details for them at the right time at the right price. Sitecore is critical to enable us to do that.”

Jerry O’ Sullivan, Digital & Innovation Programme Manager, Ryanair

TESTIMONIAL

"Personalization has been transformational for us. When we started with Sitecore Personalize, only 10% of our customers engaged online. That has risen to 50%."

Cathal Henry, Digital Project Manager, Irish Life

Connectors and business partners

Extend power and functionality with connectors and solutions from Sitecore and our partners

Personalize & Salesforce Marketing Cloud

Deliver personalized messages, content, and offers to customers, wherever they are in their journey.

Personalize & Adobe Experience Manager

Deliver personalized, content-led experiences to market faster.

Connector & App Marketplace

A wide array of powerful, pre-built connectors and solutions from Sitecore and our partners.

CX is a continuous journey, not a destination

Blog
Decisioning vs. orchestration

Decisioning and orchestration processes improve relevance and help brands deliver exceptional personalization at scale. Learn how.

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Blog
How to build your personalization dream team

Understand the roles and skills your team needs, how they all relate, and best practices for aligning them.

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DELIVER CONTEXTUAL EXPERIENCES

Personalize with greater precision and power

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Discover how we transform customer experience

  • Discover how our solutions can help you create unforgettable digital connections with your customers
  • Explore with our experts, who will share our platform’s powerful features and capabilities
  • Learn why a composable DXP is the future of CX, adaptable to your needs, your way

Let's get started

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