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Personalize every interaction

Deliver tailored experiences across every touchpoint, ensuring a seamless and engaging journey for every customer.

Recognize, optimize, personalize

The experimentation and personalization platform for best-in-class CX across channels

  • Robust experimentation and testing

    Conduct full-stack A/B testing to optimize customer interactions, enhancing the effectiveness of your marketing campaigns and customer experiences.

  • Dynamic personalization

    Harness the power of real-time personalization, offering contextually relevant content and offers to your customers in the moment.

  • Unified customer experiences

    Deliver connected and consistent experiences across all channels, utilizing customer and business data to create meaningful interactions.

  • Data-driven insights

    Gain actionable insights from customer data, driving informed decisions for targeted marketing strategies and better business outcomes.

  • Edge-based performance

    Benefit from lightning-fast performance with modern, edge-based services, enabling instant personalization and improved customer engagement.


Driving substantial benefits for global brands

Advanced Personalization Strategies

Transform every interaction into a conversion opportunity


Smart optimization and automation

Automate and optimize customer interactions with intelligent goal-based personalization, ensuring each engagement is impactful and relevant.

Omnichannel personalization

Create a cohesive journey with intelligent optimization across every channel in your ecosystem including web, mobile, and in-store.

Industry-leading decisioning

Blend data, personalization, and segmentation rules to drive each customer's next-best-action, ensuring a unique and tailored experience.

Explore Personalize

Discover the power of personalization

Uncover the key features of Sitecore Personalize and how it revolutionizes customer interactions.

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What customers are saying

“Sitecore’s composable technology helps United Airlines improve the quality, content, and efficiency of information delivered to customers through thousands of digital signs across airports --providing millions of loyal customers with a better gate, self-service, and boarding experience.”

Charles Hong, Product Owner of Digital Signage, United Airlines.

Case study

Thule leveraged Sitecore Personalize, data management, and marketing activation solutions to create a future-proof experience platform and enable consistent, seamless customer experiences across all touchpoints.

Frequently asked questions

  • What is a personalization engine?

    A system that enables businesses to tailor digital experiences to individual user preferences and behavior.
  • Is personalization AI-based?

    AI and machine learning play a crucial role in analyzing data and automating personalized experiences. Sitecore Personalize incorporates native artificial intelligence algorithms for experience optimization. It is also possible to bring in external customers' AI-powered models to enable next-best actions, personalization, and optimization decisions.
  • Omnichannel personalization vs. website personalization

    Website personalization is about tailoring the experience based on user behavior and trends within a single channel (the website), while omnichannel personalization takes a holistic approach, aiming to provide a seamless and personalized experience across all marketing channels and touchpoints where a customer interacts with the brand.
  • Where does Sitecore rank in the Gartner Magic Quadrant for Personalization Engines?

    Sitecore is positioned as a “Leader” for Personalization Engines in Gartner’s Magic Quadrant MQ for 2023.
  • What is the difference between Personalize and CDP?

    While Personalize focuses on real-time customer experience optimization, CDP offers a centralized platform for unifying and analyzing customer data.

    Personalize and CDP go hand in hand. While the customer data platform collects and unifies first-party customer data from multiple sources to build a complete 360-degree view of customers, Personalize builds targeted and personalized campaigns to improve the customer experience.
  • What is decisioning in Sitecore Personalize?

    Sitecore’s decisioning engine is an advanced, user-friendly tool that gives organizations the ability to create decision strategies using a flexible drag-and-drop canvas. The decisioning engine in Sitecore Personalize uses a combination of machine learning and AI-driven models to determine various propensities for each customer profile, and based on these findings, figures out the next best action for this customer on the customer’s most relevant channel.

    Example of decisioning: A pop-up message on an e-commerce website offering a special discount on a product that a returning customer has shown interest in or banners showcasing travel updates targeting customers traveling to a particular country/city.
  • What are the best use cases for personalization?

    Personalization is a powerful tool for driving conversions and guiding users through marketing funnels. By tailoring content and offers to individual user preferences and behaviors, personalization enhances user engagement, increases the likelihood of conversion, and streamlines the customer journey.

    It's particularly effective in targeted digital marketing campaigns, where personalized messaging resonates more deeply with each segment, leading to higher engagement rates. Additionally, personalization can significantly improve the overall user experience on digital platforms, making interactions more relevant and satisfying for the user, thereby fostering brand loyalty and repeat business.
  • What are web templates in Sitecore CDP?

    There are various digital commerce use cases for web templates in Sitecore CDP including posting banners and pop-ups about limited time offers or operational status updates.

Personalize with greater precision and power

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Discover how we transform customer experience

  • Discover how our solutions can help you create unforgettable digital connections with your customers
  • Explore with our experts, who will share our platform’s powerful features and capabilities
  • Learn why a composable DXP is the future of CX, adaptable to your needs, your way

Let's get started

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