Experience-led commerce: a path to differentiation

When it comes to building memorable commerce journeys that engage and convert, we believe that it’s essential to think experience-first.

Our Commerce Cloud contains two market-leading SaaS commerce products: OrderCloud and Discover. OrderCloud is our headless, API-first commerce platform; and Discover is an AI-powered commerce search and merchandizing tool.

Like all our products, OrderCloud and Discover can be deployed as standalone products to fit into your existing stack. But we believe that combining them with products in our Content Cloud and Engagement Cloud is what can drive modern experience-led commerce – and true differentiation. Thinking about the whole end-to-end experience – from content to commerce – is just one way composable is unlocking new opportunities for our clients.

Headless commerce

OrderCloud gives you complete flexibility to take your commerce to wherever your customers are. With cloud-native, MACH architecture, you can sell anywhere with one platform for B2C, B2B, B2X, and marketplaces. It excels for brands that have complex commerce needs beyond the single customer or single product catalog and supports unique fulfilment strategies for buyers and suppliers. All of this means OrderCloud can future-proof your commerce strategy – giving you all the capabilities to build a unique and differentiated buyer experience that can evolve and scale with your business.

Search and merchandizing

Sitecore Discover helps you grow customer conversions with hyper-relevant search results and recommendations across all your product catalogs – with AI-driven, automated merchandizing that personalizes to each individual buyer in real-time.

There’s loads of options and features for your teams, and you can employ a limitless combination of rules to target buyers with relevant content and offers. You can do things like integrate store and customer-specific inventory and create seasonal and unique category landing pages for improved engagement and SEO. It’s all about delivering relevance in every commerce experience for every customer.

Standout front-end experiences with Content Cloud

Every commerce site needs an on-brand, engaging, and functionally on-point shopping experience – regardless of whether the buyer is a consumer or a business user. By pairing one of our market-leading cloud CMS offerings with OrderCloud and/or Discover, businesses can create engaging and easy-to-maintain commerce front-ends that can evolve with your commerce strategy. For example, you can combine Content Hub ONE and Discover to not only orchestrate highly customized storefront experiences, but also deliver commerce-focused content into multiple channels including mobile, Google Ads (SEO/SEM), and social channels.

Smart buying experiences with Engagement Cloud

Engagement Cloud can differentiate experiences with smart data and automation software to deliver more relevance for every buyer. You can do things like leverage real-time customer insights from CDP; optimize your commerce experience with Personalize; or run commerce email campaigns delivered through Send for abandoned carts and personalized product suggestions. This is experience-led commerce right through the buying journey.