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The future is composable

Product strategy at Sitecore

Dave O’Flanagan

Chief Product Officer

It’s been a busy and exciting time here at Sitecore, with the continuing evolution of our next-gen composable DXP.

I’ve been having a lot of conversations with marketing and tech leaders since I outlined our product strategy at Sitecore Symposium 2022 in Chicago.

Many of you are excited about the future of composable. Many are wondering what a move to the cloud would mean. And some just need a little more time to get your head around all the changes. I know the feeling!

We’re moving fast, and it’s a lot to digest. We’ve acquired four businesses and launched four new products in the last 18 months alone. So I wanted to take stock and outline where our strategy has got us to — and talk a bit about what we’ve built, why we’ve built it, and what options we have today for your business.

We cover it all below, but if you're just passing through, here are five things I want to be super clear about as we move ahead. 

  1. We believe in the power of composable SaaS to deliver more speed, agility, and flexibility for our customers.
  2. We have the only end-to-end composable suite of products from any scaled enterprise DXP vendor.
  3. We have 11 composable products across three clouds: Content Cloud, Engagement Cloud, and Commerce Cloud
  4. We’ve just released the highest-performing and most complete upgrades ever for our flagship platform products, XM and XP, and our PaaS Managed Cloud hosting service.
  5. You can combine composable and platform — adding SaaS products like CDP or DAM to PaaS products like XM or XP.

There's more on all of that and everything else we’re doing below - and do watch my keynote if you weren’t able to be with us at Symposium. As ever, the team is on hand to chat if you need us.

Exploring our strategy

In a six-blog series, Dave explores the latest product innovations at Sitecore - and how they’re elevating digital experience for brands all around the world.



Content creation, reimagined

Sitecore's Content Cloud meets the power of generative AI.

Learn more

Hear more about Sitecore's composable strategy

Explore our composable SAAS DXP

Speed. Agility. Flexibility.

Build your stack your way with our composable SaaS DXP.

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Create, manage, and deliver incredible experiences

  • Discover how our solutions can help you create unforgettable digital connections with your customers
  • Talk to our experts, who will share our platform’s powerful features and capabilities
  • Learn why a composable DXP is the future of CX, adaptable to your needs

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