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Marketing and promotions

Drive interest, engagement, and conversion with built-in marketing and promotions capabilities in Sitecore Experience Commerce® (XC).

Create value and loyalty, not just a transaction

Nurture your customer relationships by leveraging the powerful tools in Sitecore XC.

Create value and loyalty

Develop and nurture relationships with customers

Foster customer relationships and loyalty with attractive promotions.

Many built-in campaigns to choose from

New product launch, seasonal promotions, or registration drive? Jumpstart them with the components you need.

Target the right audience with the right message

Build and refine segments for campaigns; auto-enroll contacts into campaigns based on defined criteria.

For example, add contacts who have searched for a specific product during a specific period.

Up-sell and cross-sell

Increase your share of wallet with built-in campaigns to up-sell and cross-sell to loyal and engaged customers.

Abandoned cart recovery

Minimize cart abandonment and recover customers with an always-on remarketing campaign to engage customers and visitors.

Complete flexibility

Flexible framework enables you to build innovative marketing campaigns to drive revenue growth.

Drive conversion with effective promotions

Foster customer relationships and loyalty with attractive promotions.

Effective promotions in a snap

Strategically promote products using 23 out-of-the-box promotions, including free-gift-with-purchase.

Apply offers when they count

Entice shoppers further by making real-time offers with relevant promotions.

You set the rules

Decide where, when, and how shoppers will qualify for your promotions. Set one or more rules based on date, order value, product, and category. Control their application for optimal results.

Public or private coupons

Create multi- or single-use coupons that can be promoted to individual customers or via digital channels to the public at large -- you decide.


Growing online shopping and business community blends content and commerce to drive sales while fostering connections

Read the case study