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E-commerce with personalization, content, and commerce combined

Turn shoppers into lifetime customers with memorable shopping experiences.

A powerful framework for content and commerce

Ideal for B2C, B2B, and B2X brands selling online, Sitecore Experience Commerce (XC) uses everything you know about your customers to deliver shopping experiences that are shaped by their interaction history and context, transforming prospects into lifelong fans. Owning the experience for each unique customer, from awareness to advocacy and from one purchase to the next—that’s how you develop lifetime customer value.

Download the Sitecore Experience Commerce brochure →

Features and benefits

Product information, contextual content, and digital marketing come together in our e-commerce platform to drive valuable, personalized shopping experiences throughout the customer lifecycle.

Create and edit personalized shopping experiences

The web-based and touch-enabled dashboard lets you create rich personalized experiences with content, product pages, search, email, and mobile. Edit products and content in the context of the device they are intended for, while previewing how different audiences will see different experiences.

Always be testing.
Optimize everything.

Every new or edited experience is automatically tested against previous versions, similar content, and promotions. Test checkout, shipping options, and content; then optimize, test, and repeat. Audiences and segments can also be optimized for engagement—just review and approve them. Content, promotion, and merchandising recommendations are paired with automated and manual segments of customers for a best match.

Know every customer

Built-in e-commerce personalization allows you to personalize every customer’s experience by adapting to their needs in context. The Sitecore® Experience Database™ captures preferences, persona matches, and behavior—including carts, orders, and search criteria—for every single customer, and every individual experience. The resulting 360-degree customer profile enables a powerful, individual customer experience.

Commerce experience management in the cloud

Sitecore Experience Commerce can run on Microsoft Azure, which removes an enormous amount of setup and configuration—simply sign up and immediately start developing your solution.

Additional features

  • New with version 9, Sitecore Experience Accelerator (SXA) Storefront is designed to accelerate the development and deployment of storefronts through Azure marketplace or on-premises
  • The unified, user-friendly business tool on the Sitecore Launchpad allows for more efficient management of inventory, catalogs, orders, pricing and promotions – all from one simplified view
  • Migration tools for importing customer profiles and catalogs
  • Manage inventory in real-time online-to-offline for all your stores, warehouse and sites
  • Adaptable inventory handling lets you define rules for stock-outs, pre-orders, and back orders, which are easily integrated with backend ERP systems
  • Automation with flowchart-based rules include automations like cart abandonment, customer nurture, and follow-up plans that help with a current purchase and guides the next
  • Full-faceted search, compatible with Lucene, Solr, and Coveo, fuses structured commerce content and unstructured web content
  • Entitlements provide personalized offers, products, or digital access to different customers
  • Manage and sell digital and/or physical goods, even in the same order
  • Translation, localization, and governance for global multilingual brands and shoppers
  • Workflow and governance for product updates, promotions, and rich media
  • Three-domain secure tokenized payments
  • Basket and order definition configurable with extensible integration points to all major payment, shipping, and tax providers

Sitecore Experience Commerce connectors

Combined with Sitecore XP, Sitecore Experience Commerce connectors give you flexibility to easily integrate with other systems.


If you’re already a Microsoft Dynamics 365 for Retail customer, or considering it as a point of sale or ERP solution, you can use this to connect bricks and mortar to online experiences to provide an integrated, end-to-end omnichannel commerce solution based on Microsoft’s retail platform.
Learn more


If you’re a Sitecore Experience Platform user and need to connect an existing commerce implementation, you’re in luck. Commerce Connect is Sitecore’s native integration layer for seamlessly integrating third-party commerce platforms into Sitecore XP.
Learn more

Sitecore Experience Commerce in action

Watch how easy it is to create a seamless, personalized experience—before, during, and after the transaction—with the new SXA Storefront and user-friendly Business Tools in Sitecore Experience Commerce 9.

How it works

Sitecore Experience Commerce is natively integrated with Sitecore XP and is deployable on premises or in a Microsoft Azure cloud. Sitecore XP customers can download it from the Sitecore Developer Network and activate it once they’ve added it to their license.

How to buy

Sitecore Experience Commerce can be purchased via perpetual or subscription-based licensing. For more information, get in touch.

Telecommunications for an online world

Southern Phone Company, a leading Australian telecom, provides customers with world-class phone, mobile, and broadband services. By moving to the Sitecore e-commerce platform they achieved a more user-friendly digital experience with page load times up to 80% faster. The new platform enabled personalized messaging and intelligent marketing based on geographic, demographic, and campaign triggers and improved conversion rates by 35%.

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Related resources

Commerce: It’s always personal

The Sitecore Experience Commerce™ brochure

Deliver contextual shopping experiences that create customers for life.

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White paper

Why invest in Sitecore Experience Commerce?

How Sitecore Experience Commerce 9 can help you employ contextual commerce as a competitive advantage.

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Thule personalizes experiences across 140 markets

With Sitecore Commerce, Thule consolidated multiple sites and languages and now provides improved, consistent, personalized buying experiences.

Learn more

Sign up for a demo today!

Take a closer look at Sitecore Experience Commerce