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Sitecore® Federated Experience Manager

Serve up tailored, relevant experiences across non-Sitecore sites to deliver a connected customer experience across all your websites.

Capture visitor behavior

Federated Experience Manager (FXM) is a module that you use with the Sitecore® Experience Platform™ (XP) to both serve web content as well as capture visitor behavior on non-Sitecore sites. The customer interaction data is stored in Sitecore XP’s database (called Sitecore® Experience Database™ or xDB). FXM essentially enables you to personalize the information on sites you own but that are not managed entirely by Sitecore.

Federating content management across all your web properties lets you deliver personalization to your customers across all networked sites. It's especially helpful if your company has grown by acquisition and you now manage a network of different websites on different architectures, as it offers a quick and simple way to deliver consistent, cross-platform content management.

Dollywood extends its warm welcome across digital channels
Nestled in the Smoky Mountains of Tennessee, U.S., Dollywood theme park welcomes three million visitors a year. However, while Dollywood’s main website is powered by Sitecore, its ticketing and hotel reservations systems were siloed. Enter Sitecore’s Federated Experience Manager (FXM), a simple and powerful solution that federates content to and captures visitor data from your non-Sitecore sites.
Go behind the scenes

Key features

  • Unite sites, customers, and content for one measurable experience
  • Personalize the experience across disparate web platforms
  • Drive a consistent experience across all your marketing channels
  • Enjoy the benefits of Sitecore, even before your new site is built
  • Add marketing messages in places you never thought possible

How it works

Using Sitecore XP, you register your non-Sitecore site in FXM as a source to track visitor activity. Then add a JavaScript tag to your non-Sitecore site. Finally, navigate the non-Sitecore site from within Sitecore XP, where you can configure the personalization, segmentation, events, and goals for the pages on the non-Sitecore site that you use to both track and deliver personalized experiences.

How you buy

FXM is included as a free feature in Sitecore XP so you simply activate it on XP with a license key.

Federated Experience Manager in action

Easily add a new external site to begin. See a list of sites you are tracking.

Manage FXM functions with a toolbar that configures Sitecore actions from your non-Sitecore managed sites.

Immediately begin tracking visitor behavior on your non-Sitecore managed sites.

Related resources


Federated Experience Manager Documentation

Get started quickly with detailed guidance from our Documentation site.

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Browser and session compatibility for FXM

Our Documentation offers a list of compatible browser and session types for FXM.

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Introduction to FXM

A three-part blog from Paragon Consulting Lead Architect Dusty Eves provides an introduction to Sitecore FXM.

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Sign up for a demo today!

Take a closer look at the Sitecore Experience Cloud