Skip to main content


Sitecore AI – Automated Personalization

Automate personalization at scale with the first solution that automatically identifies visitor trends, creates customer segments, and modifies page elements to deliver personalized experiences.

Personalize the experience without the guesswork

Analyze customer behavior, learn where each person is in their journey, and determine the best content to continuously optimize their experience.

Personalization, amplified

Sitecore AI increases the power of Sitecore® Experience Platform™ to deliver on the promise of personalization at scale.

Segment of 1

Sitecore AI is the only solution that automatically identifies customer segments to deliver unique 1:1 experiences.


Sitecore AI analyzes customers’ behavior so you understand where they are in their journey.

Continuous optimization

Sitecore AI automatically tests and selects the best content to create a custom experience for each customer, every time.

Automation with transparency

Insights you can trust – the Auto Personalization dashboard gives you the full picture.

Instant insights

Quickly see why and how Sitecore AI makes its decisions so you can interpret and share insights with stakeholders.

Align with business goals

Know what's working to continuously optimize customers' experiences and nurture them toward conversion.

Find events near you

Use my current location

Change my location