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The Sitecore® Experience Platform™ (XP)

Our advanced content management platform collects and connects all customer data to let marketers create, tailor, and personalize each customer experience.

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Own the experience®

The Sitecore Experience Platform is a connected platform that gives marketers everything they need to understand visitor needs and intents for delivering a more relevant, personalized experience—from initial visit to post-purchase engagement and nurturing.

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Sitecore Experience Platform - integrated digital marketing

The digital marketing platform

Sitecore XP empowers marketers with comprehensive digital marketing tools, a holistic view of customer needs, and machine learning-generated insights—all of which deliver highly effective personalized experiences. And by deploying on Microsoft Azure, you get to market faster with lower TCO.


Whether used as a full digital marketing platform or integrated with other complementary best-of-breed solutions, Sitecore XP offers marketers and developers the freedom, flexibility, and speed to simply and effectively engage with customers.

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Sitecore XP uniquely collects and connects real-time customer data and interactions from all campaigns, sources, and third-party systems over time; stores them in the Sitecore® Experience Database™ (xDB); then generates real-time actionable insights with Sitecore Cortex™ machine learning for high-impact results.

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Sitecore XP delivers personalized experiences across the channels of today—including headless—and scales to support the channels of tomorrow, from social, web, and mobile to point-of-sale, kiosks, IoT, AR, VR, and mixed reality.

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Sitecore XP digital platform features

Sitecore® Forms

The all-new Sitecore Forms lets you easily drag and drop fields onto the canvas to design for sites and devices. Data captured is managed in xDB in real time, providing marketers with the rich data that enables greater personalization.

Connected customer data

Sitecore XP’s xDB back-end data store incorporates xConnect, an API framework that lets you import data from any source into xDB and use it to refine personalization. You can also export data out for profiling and performance analysis. You can also export data out for profiling and performance analysis.

Federated authentication

Lets you integrate Sitecore XP with your enterprise security provider to deliver single sign-on as well as add social sign-on functionality to your websites.

Marketing automation

When you combine Sitecore XP with Sitecore Email Experience Manager, you get omnichannel marketing automation with scalable email.

Sitecore XP in action 

Dollywood used Sitecore XP with the Sitecore® Federated Experience Manager to collect customer data from disparate systems and personalize the experience it gave to web visitors. Testing variations of one campaign, Dollywood boosted conversion by 21.43%.

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Lessons from Dollywood

Gartner: Sitecore a Leader in Digital Experience Platforms

In the first Gartner Magic Quadrant for Digital Experience Platforms, Gartner placed Sitecore in the Leader quadrant. We believe Sitecore XP delivers on the promise of a digital experience platform. Read the report to find out why we were named a Leader.

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Gartner Magic Quadrant for Digital Experience Platforms (DXP) 2018

How to buy

Our flexible packaging options mean you can buy exactly what you need or future-proof yourself with a lot more. And you have the choice of deploying in the cloud, on premise, or something in between.

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