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Hilti accelerates digital transformation with Sitecore Content Hub

Centralized access to 80,000 digital assets across 100 countries helps Hilti Group enhance efficiency and the customer experience

Hilti Group



Project Brief

The construction industry is finally digitalizing. And Hilti Group is leading this transformation by providing the tools, services, and solutions necessary for progress.

Hilti stands for quality, innovation, and direct customer relationships. Approximately 30,000 employees in more than 100 countries contribute to making work on construction sites simpler, faster, and safer while inspiring customers. The company achieves this with products, system solutions, software, and services that provide clear added value.


Assets successfully launched as part of largest ever product release


Digital assets managed with Sitecore Content Hub


Easier access to 80,000 digital assets

Hilti Group selected Sitecore Content Hub following a proof-of-concept exercise in late 2020. The digital asset management solution was implemented in April 2021 and went live with 80,000 assets the following December.

“We chose Sitecore Content Hub for three main reasons,” explained Haugg. “Firstly, as a Software-as-a-Service solution, we wouldn’t have to worry about infrastructure, updates, or availability. The solution also had a great user interface that was really intuitive. And lastly, it was easy to configure to suit our needs without the need for time-consuming development.”

Sitecore Services assisted with the implementation. “The close and open collaboration with Sitecore Services was key to the success of the deployment,” added Haugg.

Hilti Group’s marketing and sales teams across 100 countries now all rely on Sitecore Content Hub to manage, track, and share digital assets. Seamless integrations with other systems including Hilti Group’s product information system and content management system help ensure consistency and efficiency. Marketing campaigns also rely on the Sitecore solution, with public URLs linking directly to the relevant content. “The Sitecore solution provides us with a single source of truth for all marketing and sales materials,” explained Haugg.

Thanks to an integration with Active Directory, only authorized users can access legal or restricted documents, while Sitecore Content Hub’s project management function is helping to foster collaboration between content creators, product managers, and external agencies.


“We’ve improved the customer experience and employee productivity, thanks to the enhanced searchability, security, and accessibility to digital assets that Sitecore Content Hub offers.”

— Katharina Haugg, IT Project Manager, Hilti Group


Improved employee productivity and a better customer experience

Hilti Group has increased competitive advantage with easier access to digital assets, as Haugg explains, “We’ve improved the customer experience and employee productivity, thanks to the enhanced searchability, security, and accessibility to digital assets that Sitecore Content Hub offers. The solution has also proved extremely popular with both central and local marketing teams, with positive feedback and a great adoption rate.”

In particular, with assets shared seamlessly across geographies and with external agencies, local marketing teams are now more efficient and self-sufficient.

Meanwhile, the IT team is no longer concerned with system availability, infrastructure maintenance, or updates.

The solution’s capabilities were put to the test in January 2022, when Hilti Group underwent its largest ever product release involving the launch of 4,000 assets. Using Sitecore Content Hub, the release was seamless and a resounding success.

“With Sitecore, we have a future-proof digital asset management solution that will support the company as it evolves and grows,” concludes Haugg.

Launch site