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A radically different approach to DX

Learn about Sitecore's DX strategy for, and how we deliver on our promise to connect the experience with our platforms, people and processes.

Digital Experience Strategy at Sitecore
At Sitecore, we are keenly aware of the imperative for a great digital experience across the buyer’s journey. On, we are striving to deliver a real-time demonstration of creating a connected, empathetic customer experience, and we want to be transparent with you about how we do that.

Laying the groundwork for a DX transformation

In 2021, we realised that a digital experience transformation was due on Join Alison Sainsbury, Senior Director of Digital Experience, as she explains how the groundwork was laid and how we planned to deliver a full-funnel marketing strategy through our own platforms.

It's time for a full funnel digital marketing strategy
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Sitecore as a case study: our DX strategy
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Making an impact

Three must-haves for long-lasting DX change
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Selecting and integrating the right martech infrastructure to deliver your desired digital experience is the crucial first step in bringing your digital strategy to life. At Sitecore, we use our own platforms wherever possible, plus best-in-class martech. Learn more below.  


Creating and motivating a team to deliver your DX strategy is crucial. Our DX Team is a global group of high quality professionals, dedicated to providing our customers and colleagues with everything they need to succeed.


Process is where the rubber hits the road for any organisation. Having the right processes in place to foster collaboration, encourage experimentation, and measure the outcomes is the third pillar of great digital experience.