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Data

quarta-feira 9th

dezembro, 2026

Hora

15:00–19:00

Seu horário local

Localização

Online

Sequel.io transmissão

Take the biggest ideas from Sitecore Symposium off the main stage and into your 2027 plan.

We rewired the playbook for the next era of discoverability and digital experience and now is your chance to get in on the action. This virtual event is designed for marketers, digital leaders, and innovators, navigating the next era of AI-powered customer engagement.

Discover how leading organizations are transforming content, personalization, digital experiences, and navigating AI search to meet changing customer expectations and accelerate growth.

Whether you were at Symposium in Orlando or are joining for the first time, you will leave with practical steps your team can act on.

Who is this for

  • CMOs and marketing leaders
  • Digital and CX leaders
  • Content, DAM, and personalization teams
  • Digital strategists
  • SEO/AEO specialists
  • Technology and transformation leaders
  • Sitecore customers and partners
  • Teams exploring AI for growth

Why attend?

AI has rewritten the rules of discovery

AI is changing more than how people find information. It is influencing what brands create, how they personalize experiences, and which companies appear when buyers ask AI assistants for recommendations. To stay visible, teams need to make their content useful, trusted, and easy for AI systems to understand.

In Marketing Rewired: Beyond the Stage, hear from marketers already adapting to this shift. They’ll share the strategies and real-world examples behind their work, giving you practical ideas to help your team decide where to focus and what to do next.

2026 Virtual Sym devices promo image

What you’ll take away

Practical ideas for your 2027 marketing plan

The virtual event explores how AI is changing the way buyers discover and choose brands, and what that means for your team. Hear industry perspectives and customer stories that connect these shifts to everyday marketing work.

From AI search and martech to content operations and digital experiences, each session offers ideas you can take back to your team.

Make AI work for marketing.
  1. 01

    Understand AI-driven discovery

    See how AI is changing the way buyers find brands, compare options, and make decisions.

  2. 02

    Rethink the martech stack

    Scott Brinker explores how context is changing the way marketing technology works together.

  3. 03

    Earn visibility in AI search

    Kaleigh Moore and Scrunch Head of Data Science Michael Ianelli share what it takes to earn citations in AI answers.

  4. 04

    Make DAM a strategic foundation

    Kristina Huddart explains how digital asset management can support AI visibility.

  5. 05

    Learn from brands in action

    See how Nestlé is scaling its global content hub and how Akamai is building web experiences for AI agents.

  6. 06

    Put ideas into practice

    Explore strategies for content operations and personalization that can shape your 2027 plan.

Virtual Symposium 2026

Virtual Agenda

Enjoy Symposium your way. Choose key sessions or watch the full lineup.

Session Speakers
Opening welcome Kelly Masters, Director, Product Marketing, Sitecore
Main stage highlights from Sitecore Symposium 2026 Eric Stine | Chief Executive Officer, Sitecore
Michelle Boockoff-Bajdek | Chief Marketing Officer, Sitecore
Chris Andrew | Chief Executive Officer, Scrunch
Danny Robinson | Chief Product Officer, Sitecore
Dave Tilbury | Chief Operating Officer, Sitecore
Rewiring the martech stack from data to experience Scott Brinker | "Godfather of Martech" and Former VP, Platform Ecosystem, HubSpot
Digital asset management fundamentals in the era of AI visibility Kristina Huddart | DAM Specialist, Consultant, and Author
The future of marketing is agentic Scott Liewehr | Global Vice President of Market Strategy & Product Marketing
Nestlé's journey to scale Izabela Kozlowska | Content Ecosystem Product Group Manager, Nestlé
Prompt to purchase: How AI shapes the buying journey Michael Ianelli | Head of Data Science, Scrunch
Source signals: How AI answer engines decide who to cite Kaleigh Moore | AI Search (AEO/GEO) Strategist, B2B Creator, and Writer
The impact of delivering web experiences for AI agents Annalisa Church | VP, Digital Technology, Insights and Operations, Akamai
Closing remarks Kelly Masters | Director, Product Marketing, Sitecore
The virtual stage is set.
Eric Stine
Diretor Executivo
Eric Stine
Michelle Boockoff-Bajdek
Diretor de Marketing
Michelle Boockoff-Bajdek
Danny Robinson
Diretor de Tecnologia
Danny-Robinson.jpg
Dave Tilbury
Diretor de Operações
headshot
Kristina Huddart
Content Operations Specialist & Consultant
Kristina Huddart
Kelly Masters
Gerente Sênior de Marketing de Produto
Kelly Masters headshot

FAQs

Is Virtual Symposium 2026 free

Yes.

Do I need to have attended Sitecore Symposium in Orlando?

No. The program is built for first-time viewers and returning attendees.

Will sessions be available on demand?

Yes. Sign up to receive OnDemand access.

How do I join on the day?

You'll receive a personal joining link by email after you register.

watch party

Why not make it a team event?

Rewiring marketing takes a whole team. Gather five or more colleagues to watch Virtual Symposium together and we'll send complimentary bagels and coffee to help power your discussion.

Apply for a Watch Party
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