The page you requested is not available in your language.

Avançar para o conteúdo principal

Headless Ecommerce

Rapid experimentation, easy customization, and faster time-to-market

Fast, cost-effective, custom ecommerce experiences

Headless ecommerce provides businesses with the flexibility, scalability, and agility to deliver innovative, personalized, omnichannel experiences across multiple touchpoints throughout the user experience. 

By decoupling the frontend from the backend, a headless ecommerce platform enables businesses to react to changing market trends, integrate with different systems and user interfaces, and create unique experiences that meet the evolving expectations of modern customers.  

This flexibility enables rapid experimentation and optimization across customer touchpoints, easy customization, and faster time-to-market for new features, designs, and front-end experiences, enabling businesses to adapt their digital experience to fit evolving business needs and customer expectations. 

Ecommerce sites and ecommerce businesses can improve functionality and deliver a consistent, future-proof customer experience across multiple channels, including websites, social media, mobile apps, voice assistants, wearables, IoT devices, and new technologies. An API-first, headless ecommerce solution can support fast, cost-effective, custom ecommerce experiences that go far beyond storefronts and shopping carts.



Supercharge commerce with a headless, API first commerce platform

Frequently asked questions

  • What does headless ecommerce mean?

    Headless ecommerce is an approach to web-based retail that allows creators and teams greater flexibility, ecommerce functionality, and speed across multiple use cases, including the building of ecommerce stores.

    Headless ecommerce separates the front-end presentation layer (the "head") from the back-end commerce functionality (the "body"). Instead of using a traditional monolithic architecture,  headless commerce architecture (and headless architecture in general), relies on APIs (Application Programming Interfaces) to connect the front-end and back-end systems. Each component can be independently scaled to handle the specific needs of the application, and this scalability ensures that ecommerce systems can handle increased traffic, spikes in demand, and evolving business requirements. By separating the presentation layer from the commerce logic, brands and retailers can optimize the performance of their ecommerce website and ecosystem to deliver a seamless shopping experience even during peak periods. 

  • What is a headless ecommerce platform?

    A headless ecommerce platform is an ecommerce solution that separates the front end and back end. Instead of using a traditional monolithic architecture, a headless approach relies on APIs (Application Programming Interfaces) to connect the front-end and back-end systems. In this approach, the commerce engine serves as the back end, managing product information, inventory, pricing, and order processing, while the front-end is developed as a separate application that consumes data and services from the back end through APIs (Application Programming Interfaces). A headless ecommerce platform can be integrated with a headless CMS (content management system) for additional benefits.

  • Why headless ecommerce?

    Headless ecommerce can save time and resources across a company. It gives businesses the freedom to use any technology stack for their customer-facing interface. The benefits of headless commerce include rapid experimentation, easy customization, and faster time-to-market for new features, templates, and designs. Headless ecommerce improves front-end developer productivity, back-end workflows, and often results in faster time to market; it also helps create richer user experiences, a more engaging customer experience, and allows providers to expand to new channels and markets with greater speed.
    A headless ecommerce platform enhances developer productivity and allows for efficient collaboration within development teams, and gives businesses the freedom to take a composable approach to their tech stack, integrations, and their customer-facing interface. 

  • What are the challenges with headless ecommerce?

    Headless ecommerce requires a firm strategy and a clear vision for the brand, and moving from a monolithic platform to a headless platform requires resources. An experienced implementation partner can help smooth the way.