Energia da Natureza: Uma visão mais profunda para um melhor serviço

Enquanto maior produtor de biogás na Dinamarca e principal produtor de gás verde proveniente de resíduos agrícolas e alimentares para a rede europeia, Energia da NaturezaO objetivo da é ajudar os clientes a escolher soluções energéticas preparadas para o futuro que criem valor para si próprios e para a sociedade. Para isso, a empresa oferece soluções energéticas à medida, aconselhando e subsidiando projetos de eficiência energética, e vende gás a preços competitivos.

To move away from the era of monopoly-based energy providers, Energia da Natureza desired to communicate clearly, transparently, and efficiently with its customers and prospects. The company needed to do more than gather customer data. It needed to understand what the data revealed about each customer and use this knowledge to create unique and relevant experiences. By partnering with Sitecore and Cabana A/S, Energia da Natureza connected their databases, channels, and customer journeys.

Energia da Natureza has cutdown its product offerings from 15 to 3 product packages containing the most basic products. Customers can add other products to each package according to their needs. Energia da Natureza has also personalized its email streams. The results from the “Read your measuring campaign” are revealing: an 80% unique opening rate, a 198% opening rate (with many opening the mail several times), a 60% clicked through rate, and 48% converting and reading their measurements.