Read time length: 9-11 minutes
This isn’t exhaustive.
For a complete glossary of every CMS term you’ll ever need, take a look at Chapter 9 of The definitive guide to choosing a content management system.
The definitive guide to choosing a content management system
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– Artificial Intelligence describes a machine’s ability to learn through problem-solving. AI uses machine learning elements like pattern recognition and recommendations based on results.
– Metrics that deliver a quantitative view of web performance, such as page views, conversion rates, open rates, click-through rates, bounce rates, abandonment rates, etc. Analytics can also measure such qualitative metrics as whether a user’s interaction is contributing to a business goal as you define it.
– Application Programming Interface, a set of functions or tools which provide access to a service, channel, or dataset.
– A single piece of content, (anything from a whole article down to a headline, an image, pre-formatted text, etc.) with its own unique identification number.
– The ability to discover the most likely needs and intentions of customers during every digital interaction.
– A repository where content and data is stored.
– Separated, as in separating different application layers of a CMS, e.g., content management and delivery can be decoupled from content presentation.
– A transfer of code from a developer’s working environment to production systems.
– A website which changes as a user interacts with it and visits pages.
– Code to add extra functionality to an application.
– Part of a content object, e.g. a headline, summary, body text, metadata.
– A type of CMS architecture which supports back-end content management tasks without a prescriptive front-end presentation layer.
– A form of CMS architecture in which content objects are stored independently from their presentation on the page.
– Sometimes known as “template,” this defines how content will be appear or be rendered on a device.
– Describes systems that can automatically learn from data and improve over time—without additional programming.
– Data that describes or classifies the content.
– Also known as testing; to find out which version of content or layout your visitors prefer. Optimization is usually done to refine and perfect personalization.
Out of the box
– Generally referring to features or functionality of software that require little or no configuration and are immediately usable.
– The process of looking for patterns that can help increase the odds of predicting future events or performance.
– The process of interpreting content data and other items passed from a server into what the audience sees on a screen.
– Search Engine Optimization.
– The processes between different teams involved in producing and distributing content.
– What You See Is What You Get.
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