DX@Sitecore: Platform

The Sitecore.com marketecture

Learn what unique blend of Sitecore and third party tools make up the Sitecore.com martech stack.

By Alison Sainsbury, Derek Hunziker

2 minute read

Sitecore's martech stack is made up of a unique blend of Sitecore products and third party tools.

To deliver an experience that is fast, personalized and easy to author, Sitecore.com is build on XM Cloud and hosted on Vercel.

Unifying and activating cross-platform customer data to drive personalized experiences across the buyer's journey

We are leveraging Sitecore Connect to power easy integrations to XM Cloud, Content Hub, CDP and throughout our data architecture

To streamline and consolidate the management of our digital content assets, we have built Sitecore's Asset Library on Sitecore Content Hub.

Powering journey-based personalization across Sitecore.com, driven by data consolidated in Sitecore CDP.

To predict search intent and display personalized results in search components and listings across the site.

In addition to our Sitecore owned products, our stack currently includes these third party tools:

AI Summary

Sitecore's martech stack is made up of a unique blend of Sitecore products and third party tools. It is ever evolving in order to fit our business needs, customer journeys, budget, and resources. Currently, our stack includes these key Sitecore products:

Sitecore XM Cloud logo

Sitecore XM Cloud

To deliver an experience that is fast, personalized and easy to author, Sitecore.com is build on XM Cloud and hosted on Vercel.
Sitecore CDP logo

Sitecore Customer Data Platform

Unifying and activating cross-platform customer data to drive personalized experiences across the buyer's journey
Sitecore Connect logo

Sitecore Connect

We are leveraging Sitecore Connect to power easy integrations to XM Cloud, Content Hub, CDP and throughout our data architecture
Sitecore Content Hub logo

Sitecore Content Hub

To streamline and consolidate the management of our digital content assets, we have built Sitecore's Asset Library on Sitecore Content Hub.
Sitecore Personalize logo

Sitecore Personalize

Powering journey-based personalization across Sitecore.com, driven by data consolidated in Sitecore CDP.
Sitecore Search logo

Sitecore Search

To predict search intent and display personalized results in search components and listings across the site.

Our tech stack is modular, allowing us to make changes and adjustments to serve the needs of our business and our customers. We incorporate Sitecore products wherever possible, however our key objective is to deliver exceptional experiences to our customers – whether those are best served by Sitecore owned products or other technologies.

In addition to our Sitecore owned products, our stack currently includes these third party tools:

  • Salesforce for customer relationship management, both of existing and potential customers
  • Pardot for marketing automation and pipeline generation
  • Zoom for meetings across the organization
  • Qualified for on-site chat
  • 6sense for account-based experience creation, providing more useful information to our customers by getting the right message to the right people at the right time
  • Google Analytics for statistical and metrics-based tools for SEO and marketing
  • Google Tag Manager for the configuration, deployment, and management of tags
  • Cloudflare for our Web Application Firewall (WAF)
  • Languagewire for translations
Alison Sainsbury

Alison Sainsbury

Senior Director, Digital Experience

Sitecore

Alison Sainsbury is Senior Director of Digital Experience for Sitecore, leading the team who are "connecting the experience" for Sitecore's own customers on our own channels.

Derek Hunziker .jpg

Derek Hunziker

Digital Technology Director, Sitecore

As a Digital Technology Director, Derek ensures that Sitecore Corporate Marketing team runs smoothly from a technology and tools perspective.