Become a Fearless Marketer: Use Content to Thrive in any Scenario

Become a Fearless Marketer: Use Content to Thrive in any Scenario

Everywhere you look as a marketer, it seems there is some new challenge you need to overcome, whether that’s inflation realities, recession concerns, or even supply chain snarls. Trying to predict the future is complex and subject to change, but that doesn’t mean you need to standstill! In fact, now is the time to boldly move your brand forward. But how?

Throughout periods of uncertainty, there is always one strategy that enables brands to flourish: build authentic connections through beautifully constructed, content-led interactions. There are few things that are as powerful as content when it comes to creating connections with customers.

In this session, you will learn how to be more fearless in your marketing in the following ways:

• Understand what consumers and business buyers who are active spenders are looking for from brands
• Which content types are resonating and why
• Content delivery best practices

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