Unlock The Power of Data to Transform Your Digital Strategy

Join Megan Engard and Conor O’Shea as they share how to design and deliver a centralized data architecture that will revolutionize your digital strategy and empower exceptional user experiences. Discover tips and tricks to getting your data organized, building data-driven journey maps, and harnessing the power of data to drive digital transformation.

Key Takeaways:

• Understanding data silos and gaps: Learn how identifying and addressing data silos and gaps can pave the way for a successful digital strategy.
• Design & align with data: Discover easy-to-follow frameworks for crafting your ideal martech stack, data architecture, and digital buying journey maps while building stakeholder alignment.
• Implementing CDP and Personalize: Gain insights into how Sitecore.com’s Customer Data Platforms (CDP) and Personalize setup has enabled account-based personalization and enriched reporting.
• Leveraging data for personalization: Explore how combining individual, account, and anonymous data can create sophisticated personalization strategies.

Don’t miss this opportunity to learn from the team behind Sitecore.com’s success and take your digital strategy to the next level. You'll gain practical insights and actionable strategies to optimize your data architecture, enhance personalization, and deliver exceptional digital experiences.