25
Sitecore

Trusted by Brands for 25 Years

Silver Celebration

In-Person Event · Copenhagen · 11 June 2026

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The Beginning

“On the 11th June, we return
to where it all began.”

Join us in Copenhagen as we celebrate Sitecore’s 25th anniversary — a major milestone marking a journey from a Danish startup founded in 2001 to a global leader in digital experience and AI‑enabled solutions.

This special gathering will bring together customers, partners, leaders, and members of the Sitecore community, to honour the innovation, collaboration, and shared success that have defined the past quarter century.

11·06·26

Copenhagen

Thursday, 11 June 2026

09 : 00 — 17 : 00

Tivolislottet, H.C. Andersen Slottet
H.C. Andersens Boulevard 22
1553 Copenhagen V, Denmark Register Now

What to Expect

01

Executive Welcomes

Hear from our executive team about Sitecore’s journey and vision for the future.

  • Gain perspective from Sitecore's executive leadership on the company's evolution—from its origins to today—and how that journey has shaped the vision behind Sitecore AI.
  • Understand how innovation has driven every chapter of Sitecore's story, including the key technology advancements that have enabled smarter, faster, more connected digital experiences.
  • Learn where Sitecore is heading next, with clear insights into how AI is transforming the platform, the opportunities it unlocks for customers and partners, and what this means for the future of digital experience.
02

Customer Stories

Discover exciting success stories from our valued customers around the world.

  • Hear directly from customers as they share how they're using Sitecore AI to solve real business challenges and deliver smarter, more personalised digital experiences.
  • Learn what success looks like in practice, with honest insights into what customers implemented, the impact they're seeing, and the lessons learned along the way.
  • Take away practical inspiration you can apply to your own roadmap—whether you're exploring AI for the first time or looking to scale and optimise what you already have.
03

Partner Presentations

Learn from longtime partners who have been part of our incredible journey.

  • Hear directly from our partners as they share real-world use cases of Sitecore AI—what they're building today, what's working, and how AI is driving measurable impact for customers.
  • Learn how to apply Sitecore AI in practice, from accelerating content and personalisation to automating decisioning and scaling smarter digital experiences.
  • Walk away with clear ideas and inspiration on how to explore, activate, and monetise AI with Sitecore—whether you're just starting out or ready to go deeper.
04

Champagne Reception

Toast to the next 25 years of Sitecore at an exclusive champagne reception in Tivoli.

Event Schedule

Full Agenda

Time Mainstage Session Breakout Session
08:30—09:00
Arrivals and registrations
Live demo sessions
09:00—09:45 Welcome Session
Welcome and introductions Thomas Andersen, Area Vice President
25 Years of Trust. Built for What’s Next. Eric Stine, CEO Special guest Chris Andrew, CEO, Scrunch, a Sitecore company
09:45—10:30 Sitecore Session
SitecoreAI™ in Action: From Efficiency to Growth Liz Nelson, VP Head of Growth Engineering
10:30—10:50 Break
Live demo sessions
10:50—11:20 Customer Session
IFS AEO-first by design, building for AI discovery: Shift from rankings/clicks to being part of the answer in AI search Sara Hill, Senior Director of Marketing Operations and Digital Marketing
11:20—11:50 Customer Session
Kamstrup The Kamstrup Journey: Scaling B2B Experiences with Sitecore XM Cloud & Content Hub Sebastian Trabjerg, Digital Insights Manager Anna Dahlmann Møller, Web Manager
11:50—12:30 Sitecore Session
AI Readiness and Operating Model: An interactive exploration for modern marketing teams Jacqueline Baxter, Director of Digital Strategy Thomas Obermeier, Lead Value Consultant
Get out of your chairs and join this interactive session to explore how marketing organizations can prepare for AI-driven digital experiences, build robust governance models, and thrive in the era of AI-powered marketing.

The workshop will give you best practices on practical frameworks and real-world examples to help you chart your journey.

12:30—12:45 Fireside Session
Sitecore Founders Fireside Session Eric Stine, CEO Lars Nielsen Michael Seifert
12:45—13:30
Lunch Break Sponsored by Horizontal
Live demo sessions
13:30—15:00 Partner Sessions
Horizontal Then. Now. Next. Three Words. 20+ years. Alex Ellis, MD Sabin Ephrem, CEO & Co-Founder
Asmblii SitecoreAI: Let's get started Sebastian Winslow, COO & Partner
Pentia Data is king: Define your north star data model for the AI era Thomas Eldblom, CTO & Partner
Alpha Solutions AI for 25 years Klaus Petersen, Global CTO
AKQA The Intention Economy: How deeply do we understand what our users want? Peter Kargo Bruun, Group Technical Director
Immeo From Commerce Platforms to Commerce Orchestration: Winning in an AI Agentic B2B World Claes Justesen, Principal Customer Engagement & Commerce Michael Krogh-Schlichter, Director Customer Engagement & Commerce
15:00—17:00
Reception in gardens Sponsored by Asmblii
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Event Venue

Champagne Reception
at Tivoli

After our presentations wrap up, join us in Tivoli for a champagne reception to toast to the next 25 years of Sitecore.