Sitecore

Less Beige · More Bold

Sitecore at Cannes Lions

La Croisette · Cannes, France · 22–26 June 2026

Join us at Cannes

Alongside our sponsors

Empathy Lab by EPAM Microsoft
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Sitecore @ Cannes

The global creative marketing community’s annual celebration

Cannes Lions is the premier global event for creative marketing. From 22–26 June 2026, Sitecore returns as an official sponsor with an exclusive cabana in the epicenter of the festival, on La Croisette.

Our program has been intentionally built to explore how the future of digital experience isn’t about more output — it’s about braver thinking, faster decisions, and the operating model to ship them. Sitecore is here to help you be less beige, and more bold — in your operations, in your presence, and in your outcomes.

22–26 June 2026 Cannes, France

Event Details

Find us on La Croisette

Dates
Monday 22 – Friday 26 June 2026
Hours
10:00 – 18:00 daily with evening engagements throughout the week
Location
The SiteCabana
Boulevard de la Croisette
06400 Cannes, France
Join us at Cannes

What to Expect

Four ways to spend your week with us

01 — The SiteCabana

Sitecore’s Croisette casa is your casa.

An exclusive, air-conditioned oasis — and so much more. The SiteCabana is an experiential storytelling space showcasing the future of digital experiences and how leading brands are staying bold (not beige) in the age of AI.

  • Dive into transformational stories, from global brand operations to retail, healthcare, and financial services digital experiences.
  • Meet privately with industry leaders from Sitecore, DX experts, and our headline partners Microsoft and EPAM.
  • Unwind in our exclusive beach-side barista-serviced SiteCabana café.
02 — Café Conversations

Café Conversations: Breakfast briefing on the beach

Join us at 10am on Wednesday June 24 for an intimate “café conversation” breakfast inside the SiteCabana, where we address the biggest challenge facing the marketing and creative industry in 2026.

  • The more marketing is optimized, the more beige it can become.AI reflects us at our best but also at our most boring. If experiences feel empty, that’s on us. In a world of infinite AI output, the advantage lies in being bold. This breakfast explores the core conundrum every brand in Cannes will be wrestling with: How can we be less AI beige and be more AI bold?

    Register now
03 — Sitecore’s Big Birthday Happy Hour

We’re only 25 once. And we’d love to celebrate with you.

This invite-only reception is our excuse for bringing together Sitecore friends and family, to celebrate our milestone. Join our team plus customers, peers and partners – including our co-sponsor Microsoft – for an informal networking event on La Croisette, to toast what bold marketing looks like in the year ahead.

04 — World Cup Watch Party

World Cup Watch Party: England V Ghana

Join Sitecore and hosts Empathy Lab by EPAM for England v Ghana on June 23. Our big screen is quite possibly the biggest screen on the Croisette. You’ll also enjoy access to a complimentary bar, generous refreshments, and of course an eclectic mix of sporting fans you can only find at Cannes Lions.

  • Whether you’re a football fanatic or just there for the atmosphere, this is an open invitation to show panel discussions the red card, swap firesides for controversial offsides and score yourself the best seat on the beach to watch the big game.

    Doors open at 20:30, for a 22:00 kick-off. Spaces are extremely limited, so register below to secure your place today!

    Register here

Event Schedule

The daily rhythm at the SiteCabana

Monday 22 — Friday 26 June 2026

Mon 22 June 10:00 – 18:00
  • Visit the SiteCabana
Tue 23 June 10:00 – 18:00
  • Visit the SiteCabana
    • Sitecore’s Big Birthday Happy Hour
    • World Cup Watch Party with EPAM
Wed 24 June 10:00 – 18:00
  • Visit the SiteCabana
    • Café Conversations
Thu 25 June 10:00 – 18:00
  • Visit the SiteCabana
Fri 26 June 10:00 – 18:00
  • Visit the SiteCabana
Book your place now