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How to Choose a Digital Commerce Platform Architecture

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Three approaches to digital commerce platforms and how to choose one


The most important part of your digital commerce infrastructure is the customer experience. To deliver the quality experience your customers expect, you need flexible functionality that adapts to new channels, new capabilities, and new approaches to digital commerce.

Read Gartner’s report1 about three approaches of digital commerce platforms: commerce-led, experience-led, and API-oriented. You’ll learn which is right for your use case by considering:
  • How involved your IT team will be in implementing and operating the platform
  • How important content and an experiential approach to commerce are to your business goal
  • How to prepare for "commerce that comes to you" by understanding the depth, but also the complexity and resource requirements, of API-oriented commerce.
1 Gartner "The Three Approaches to Digital Commerce Platform Architecture and How to Choose Among Them," 28 September 2017, Mike Lowndes.

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