Explore how to power digital-first business by using personalization to create human connections

Building a digital-first business

At a time in which digital has become even more important, we need a new way to differentiate our marketing offerings. Creating human connections through personalized digital experiences is the key. But there is no one way to go about it. Gain new insights by registering to access Virtual Marketer Day track breakouts, featuring guest speakers from Microsoft and Econsultancy.


Featured sessions

  • Content supply chain for personalization:
    How do you plan, create and deploy content for personalization? Explore content strategies for personalization scenarios that also help build maturity, speed, and insight into the content supply chain.

  • Powering personalized experiences at scale:
    Find out how to optimize personalization initiatives, and employ data to better understand customers and effectively deliver experiences by diving into Sitecore AI powered by Microsoft Azure.

  • Personalization in practice:
    Personalization is only worth doing if you're going to do it right. Take a look at research, case studies, and best practices on how to distinguish what works and what’s next.

Watch now on demand

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About the presenters

Amanda Shiga

Product Strategist


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Wina Wichienwidhtaya

MarTech Strategist, Microsoft


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Sean Donnelly

Senior Analyst, Econsultancy


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