Explore how to power digital-first business by using personalization to create human connections
Building a digital-first business
At a time in which digital has become even more important, we need a new way to differentiate our marketing offerings. Creating human connections through personalized digital experiences is the key. But there is no one way to go about it. Gain new insights by registering to access Virtual Marketer Day track breakouts, featuring guest speakers from Microsoft and Econsultancy.
Content supply chain for personalization:
How do you plan, create and deploy content for personalization? Explore content strategies for personalization scenarios that also help build maturity, speed, and insight into the content supply chain.
Powering personalized experiences at scale:
Find out how to optimize personalization initiatives, and employ data to better understand customers and effectively deliver experiences by diving into Sitecore AI powered by Microsoft Azure.
Personalization in practice:
Personalization is only worth doing if you're going to do it right. Take a look at research, case studies, and best practices on how to distinguish what works and what’s next.
Amanda Shiga is a Product Strategist at Sitecore, where she contributes to shaping strategic direction within the product roadmap. She was formerly Vice President, Marketing Science at Valtech where her analytics practice focused on measuring, optimizing and personalizing the digital experience for a portfolio of international clients, and included a machine learning pilot program. She also co-founded the Consortium for Personalization Professionals. With a background in web application development, she was a Sitecore MVP from 2012-2018 and was featured in CWSE-ON’s Canadian Celebration of Women in Computing 2016. Amanda holds a B.Sc. in Computer Science, an M.A.Sc. in Technology Innovation Management.
Wina has been focused on transforming digital experiences with personalization as well as standardizing operations for the marketing experience capabilities, including personalization and A/B testing. At Microsoft, Wina works on delivering the marketing technology strategy that leverages Microsoft’s MarTech stack to its fullest extent with the goal of delivering personalized experiences for partners at the time they need them.
Sean is a Senior Analyst and award-winning educator whose research interests include modern marketing skills and approaches to learning. He is the author of Econsultancy’s Skills of the Modern Marketer report and a regular contributor for publications including The Telegraph and The Guardian. He has recently delivered sessions to clients including Adobe and Dentsu Inc.