ON-DEMAND BREAKOUTS
VMD shaping digital experiences with content
Explore how your content powers digital business by creating connections with customers
Shaping digital experiences with content
With today’s customers more empowered and constantly connected, a large part of marketing is shaping digital experiences that help make decision-making possible. Explore how to effectively shape and personalize your content to create digital experiences your customers will find memorable. Gain new insights by registering to access Virtual Marketer Day track breakouts, featuring guest speakers from General Mills and Star Cooperation.
Featured sessions
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Understanding the end-to-end content lifecycle to succeed in a digital world:
Marketers spend more time creating content than any other activity in digital campaigns. Learn about what you’ll need to deliver the personalized experiences that consumers want today. -
Managing digital content in a digital age using Sitecore Content Hub:
What’s the best way of orchestrating your digital “stuff”, and get it where it needs to go? Hear how General Mills navigates the digital content space using Sitecore Content Hub™. -
From one to many: The art and science of adapting content:
Consumers have different preferences. How do you deal with the volume? Learn how a German luxury automaker adapts content for omnichannel use in over 30 markets and languages.
About the presenters
Vijayanta Gupta
GVP, Product & Industry Marketing
Sitecore
Vijayanta Gupta
GVP, Product & Industry Marketing
Sitecore
Vijay and his team focus on making Sitecore customers and partners successful in their digital experience transformation initiatives through strategic product marketing, advisory (Sitecore Business Optimization Strategies a.k.a SBOS) and business case services. Vijay advises senior executives on their digital strategy, and also serves on the advisory board of sports-tech and AI-focused start-ups in India and UK.
Prior to Sitecore, Vijay held leadership roles in Adobe, Accenture, Microsoft and TCS. He holds a Senior Diploma in Fine Arts, Bachelors in Physics, Masters in Computers, and an MBA. Vijay is London-based and thoroughly enjoys the multi-cultural experience of the city.
Doris Sanocki
Product Manager, General Mills
General Mills
Doris Sanocki
Product Manager, General Mills
General Mills
Doris Sanocki is a Product Manager at General Mills, responsible for implementing and supporting the Digital Asset Management platform for such brands as Betty Crocker, Pillsbury, Nature Valley, Annie's and many more. She has 30+ years of development, project architecture and analyst experience spanning different technologies, industries and projects. Doris and team orchestrated a replacement of the General Mills' global DAM platform managing all the integrations, enterprise deployments and migration processes for the new platform. She is responsible for maintaining and delivering on the GMI DAM technical and business strategy/roadmap and the vendor platform interactions.
Laura Marie Opperman
General Manager, Star Cooperation
Star Cooperation
Laura Marie Opperman
General Manager, Star Cooperation
Star Cooperation
At STAR COOPERATION, Laura is General Manager for the media division for the client BMW. She studied European Market Economy with the degree "Diplomkauffrau der Europäischen Wirtschaft". She has managed strategically important projects in the areas of after sales, product development and sales digitalisation for leading European premium car manufacturers. She manages all synergies between STAR and the customer, with a focus on contract fulfillment and further customer orders. She is responsible for ensuring that contracts and products are fully completed and implemented in accordance with the client's wishes. Her motto is: "Everything is feasible, for us and the client". It is very important that the wishes of the customers are fulfilled efficiently and correctly. Currently, it positions digitization for the customer, creates synergies and opportunities.
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