Explore how experience-focused commerce powers digital business by creating human connections

Winning with experience-
focused commerce

Today’s digital world has created a new sense of urgency around digital commerce experiences. Leaving gaps in engagement channels is a major risk. Be ready for what’s important to your customers now and in the future. Register to access Virtual Marketer Day commerce track to gain new insights on how to adapt quickly in times of change.


Featured sessions

  • Direct-to-customer: How to jumpstart your journey:
    Having gaps in direct engagement channels is risky. Explore foundational steps to getting started, common mistakes to avoid, and examples of manufacturers that have been successful using a digital commerce platform.

  • B2B commerce: Essentials for future-proofing your business:
    During these challenging times we face today, digital commerce has proven to be a vital source of business around the globe. Explore key approaches to creating a successful B2B commerce engine.


Watch now on demand

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About the presenters

Wanda Cadigan

GVP, Strategic Growth


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Jeroen Happel

Business Consultant, Macaw


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