Explore how experience-focused commerce powers digital business by creating human connections
Winning with experience-
Today’s digital world has created a new sense of urgency around digital commerce experiences. Leaving gaps in engagement channels is a major risk. Be ready for what’s important to your customers now and in the future. Register to access Virtual Marketer Day commerce track to gain new insights on how to adapt quickly in times of change.
Direct-to-customer: How to jumpstart your journey:
Having gaps in direct engagement channels is risky. Explore foundational steps to getting started, common mistakes to avoid, and examples of manufacturers that have been successful using a digital commerce platform.
B2B commerce: Essentials for future-proofing your business:
During these challenging times we face today, digital commerce has proven to be a vital source of business around the globe. Explore key approaches to creating a successful B2B commerce engine.
Wanda Cadigan is the GVP, Strategic Growth at Sitecore. She is the global business lead for Sitecore’s growth portfolio of new products and offerings, including the Content Hub, Commerce and Cloud business. Leading a global interdisciplinary team, she helps customers achieve digital transformation by leveraging Sitecore’s end-to-end content management, always-on personalization, and connections that drive commerce.
As Business Consultant at Macaw, Jeroen works with brands, manufacturers and wholesalers on establishing digital commerce and business solutions that will future proof their business and make their customers successful.
Jeroen gained his professional experience by working for many (inter)national B2C and B2B companies over the last 20 years.He is known for his clear focus on achieving long term ambitions & goals, which perfectly matches with the result-oriented character of digital commerce.
Many of the companies Jeroen has worked for in the last 10 years were in the process of transforming their business into a customer centric business, opening up digital sales channels to facilitate the (digital) buyer journey.