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Context Marketing For Dummies


Deliver the right content to the right person at the right time

The classic marketing approach of impersonalized targeting to demographic segments doesn’t work anymore. One size does not fit all. Customers want helpful information anytime, anyplace, with minimal friction—and they expect your interaction with them to acknowledge their current needs and history with your brand. Sloppy, impersonal marketing is a recipe for failure.

When brands rely on a disconnected jumble of marketing tools, they can only deliver a disjointed experience to relative strangers. Let “Context Marketing For Dummies” show you how to:

  • Understand your digital customer, from the technology that enables their new behaviors and expectations to what’s required from platforms that reach them.
  • Master modern marketing techniques around journey mapping, personalization, omnichannel automation, analytics, content management, and more.
  • Identify the 10 do's and don'ts for investing in context marketing technology.
Stop talking to—or shouting at—your customers and start having contextual conversations with them. Learn how leading marketers are delivering personal, low-friction experiences—anytime, anyplace.

Download your copy of the ebook today.