How to build a winning team for marketing in context of customer interactions
Creating truly personalized, omnichannel marketing experiences requires people, processes, and technologies that support a more customer-centric approach to marketing.
That means knocking down data, application, and organizational silos and aligning on overall objectives, marketing goals, the customer journey, and more. Start by building a context marketing team that can help you reach the right custmers at the right time, all of the time.
Our ebook, “Context marketing: Getting organized,” will map out how you can become a context marketing leader. Discover how you can:
- Define the essential roles to get you started
- Grow your team as your projects become more ambitious
- Get organized for context marketing success
Discover the power of context, and learn how you can build a winning team—along with the structure to support it.