A practical guide for how to market in context of customer interactions
Digital platforms offer marketers the chance to personalize the customer experience across all channels and deliver the right content at exactly the right time—when data you have on audience interactions indicate they're ready for it. But how do you get started?
Read our context marketing workbook and discover how you can:
- Assemble the perfect team and educate your organization on context marketing
- Create initial personalizations and deliver quick wins
- Analyze results and deliver long-term marketing outcomes that support your brand's strategic business goals
Download our guide now so you can start marketing to customers on their terms.