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REPORT

The B2B Future Shopper Report 2021

Wunderman Thompson Commerce presents a detailed and big picture view of purchaser habits and preferences across the B2B journey, and how to succeed online.

Exploring the habits and preferences at every stage of the B2B purchasing journey, this report from Wunderman Thompson Commerce presents a detailed and big picture view, covering channel choices, technology, purchasing pain-points and desired solutions.

For businesses and suppliers seeking to shape their strategy and sell more via B2B channels, it’s an invaluable guide to both prevailing and future challenges and opportunities.

Wunderman Thompson is a founding member of the WPP Sitecore Global Alliance. Learn more about our partnership via the Sitecore Partnership page page or via Wunderman Thompson Technology website.

Download the report and get the critical B2B insights for your business to succeed

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