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GUIDE

Personalization in practice

What does personalization really look like for consumers in practice?

The consumer perspective

We partnered with YouGov to get inside the minds of 2,000 consumers to understand consumer attitudes and expectations around personalization today. 

In this guide, you will get insights from our survey with YouGov and discover:

  • Why the majority of consumers are frustrated by communications from brands
  • How personalization impacts sales and engagement
  • The cost of personalization done badly

Fill in the form to download the guide and discover the most compelling consumer insights from our research.

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