Skip to main content

GUIDE

Personalization in practice

What does personalization really look like for consumers in practice?

The consumer perspective

We partnered with YouGov to get inside the minds of 2,000 consumers to understand consumer attitudes and expectations around personalization today. 

In this guide, you will get insights from our survey with YouGov and discover:

  • Why are the majority of consumers frustrated by communication from brands?
  • How is personalization impacting sales and engagement?
  • What is the cost of personalization done badly?

Fill in the form to download the guide and discover the most compelling consumer insights from our research.

Register for your guide

By submitting my contact information, I confirm that I have read and agree to the Sitecore Privacy Policy, which explains how Sitecore collects, processes and shares my personal data. I consent to my data being processed in accordance with Sitecore’s Privacy Policy so that Sitecore can optimize my experience with the Sitecore brand.