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GUIDE

The customer privacy paradox

Mature your data program to ensure privacy and personalization

Customers today expect personalized and relevant experiences at every touch point. But they’re also more aware of their personal data — and more apprehensive about sharing it.

Because personalization requires personal data, marketers face the dilemma of meeting two contradictory demands.

In our new guide, “The customer privacy paradox,” we explore this conundrum and how marketers can overcome it. Get the guide to understand:

  • The effects of the pandemic
  • Moving from a 3rd- to a 1st-party data approach
  • The business value of mature data programs, how to mature yours, and more