Cross-device content consumption is king
Digital interactions happen in more places, across more types of screens than ever before. Yet audiences have ever-higher expectations of relevant, personalized content. Download the infographic to see the numbers:
- Two-thirds of consumers who own standalone digital voice assistants use their smartphone less
- Over two-thirds of consumers would not buy from a brand that published poor-quality, irrelevant content
- Brands are collecting eight different types of customer data on average so they can offer personalization.