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Go beyond the web


Cross-device content consumption is king

Digital interactions happen in more places, across more types of screens than ever before. Yet audiences have ever-higher expectations of relevant, personalized content. Download the infographic to see the numbers:

  • Two-thirds of consumers who own standalone digital voice assistants use their smartphone less
  • Over two-thirds of consumers would not buy from a brand that published poor-quality, irrelevant content
  • Brands are collecting eight different types of customer data on average so they can offer personalization.

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