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2021 Holiday
trends report

How consumers in Japan are preparing for the 2021 holiday season

While Japanese consumers aren’t keen on surprises and would prefer to receive gifts they ask for, many are looking to spend more while buying less this holiday season.

This report gives you an essential understanding of consumer attitudes and plans, and is packed with further insight, including:

See all the results of the Japan research by downloading the full report

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Click the links within the legend to access specific insights for each of the 14 countries and regions we covered.

Once you’ve clicked, you can download the report for that location. Each report is packed with consumer views and useful information for this year’s holiday season.