3 Principles for maximizing content to create personalized CX
In partnership with
Leveraging Sitecore + Salesforce Marketing Cloud
Content is the lifeblood of the modern marketing team. Effective, personalized customer journeys require a wealth of tailored digital content that is readily available for activation across omnichannel campaigns.
Sitecore and Salesforce have joined forces to enable brands to seamlessly integrate their Sitecore Digital Asset Management (DAM) — as part of the Sitecore Content Hub™ suite — with Salesforce Marketing Cloud. The two industry-leading solutions give content marketing and design teams a centralized system to store, manage, and serve up 1-on-1 personalization that also flows customer insights into SMC in an automated and scalable way. Explore how it works by registering today!
What you'll take away
Three principles for maximizing your content
How Sitecore and Salesforce Marketing Cloud work together
The steps to create integrated, personalized journeys (see it in action!)
Rachel Boyles is a Product Marketing Manager at Salesforce focused on the email and content tools in Marketing Cloud. You’ll often find her presenting on webinars, connecting with customers, and helping email marketers create memorable moments. Weekends are dedicated to getting outside, writing for her travel blog, and streaming the latest and greatest.
Chad Jordan is a Senior Product Manager at Salesforce focused on content tools in Marketing Cloud. He is the product owner for Content Builder and works with partners such as Sitecore on content integrations for Marketing Cloud. He is an avid musician and loves spending time with his family and two dogs.
Chris Becwar leads ecosystem go to market at Sitecore, helping ensure global customers take advantage of complementary technologies to gain a competitive edge. Prior to Sitecore, Chris led client success, system implementations and marketing for DXP player Webinfinity, advising many of the world’s top companies in enhancing their customer and partner experiences. Chris is a veteran marketer who has led digital marketing efforts several global companies.