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3 Principles for maximizing content to create personalized CX

In partnership with

Leveraging Sitecore + Salesforce Marketing Cloud

Content is the lifeblood of the modern marketing team. Effective, personalized customer journeys require a wealth of tailored digital content that is readily available for activation across omnichannel campaigns.

Sitecore and Salesforce have joined forces to enable brands to seamlessly integrate their Sitecore Digital Asset Management (DAM) — as part of the Sitecore Content Hub™ suite — with Salesforce Marketing Cloud. The two industry-leading solutions give content marketing and design teams a centralized system to store, manage, and serve up 1-on-1 personalization that also flows customer insights into SMC in an automated and scalable way. Explore how it works by registering today!

What you'll take away

  • Three principles for maximizing your content
  • How Sitecore and Salesforce Marketing Cloud work together
  • The steps to create integrated, personalized journeys (see it in action!)

About the presenters

Rachel Boyles

Product Marketing Manager


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Chad Jordan

Senior Product Manager


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Chris Becwar

Director of Product Marketing


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