Reinventing Commerce: Econsultancy and Sitecore
We gathered the insight of 1,200 global merchandising, ecommerce, and marketing executives. Join this session to learn from the data, trends, and wisdom we uncovered
Commerce is changing – rapidly. In 2019, 6 out of 10 commerce organizations are reporting that their business model is under “significant” or “critical” pressure to adapt. Today’s commerce organizations must meet heightened customer expectations, offer personalized buying experiences, and compete with macro-players with global reach, enormous scale, and huge budgets.
To help you uncover the pathways to success, we partnered with Econsultancy to gather insight from 1,200 merchandising, ecommerce, and marketing executives. Join this session and discover the data and trends, and how others are becoming digital-first businesses fit to compete in this changing landscape, including:
- Key challenges facing commerce professionals today
- A new model for growth: experience + commerce
- Lessons learned: defining the path forward
About the presenters
Stefan manages all research and content in North America for Econsultancy. He is the author of over 100 studies exploring topics in digital marketing, technology and business transformation.
Wanda is the global business leader for Sitecore’s commerce offering and is passionate about helping customers realize the benefits of a unified content, commerce and contextual marketing platform. She has played an integral role in the evolution of Sitecore in the commerce space, and acts as a customer advocate and executive sponsor for several large digital transformation projects.