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Transform digital experience for banking in Asia

Discover how you can unlock growth in Asia in 2020 and beyond.

Investing in digital transformation to boost returns in 2020

The banking industry in Asia is being shaped by multiple forces — customer expectations, technological, social, behavioural, economics and environmental change. The current economic outlook will put pressure on banks to protect revenues, reduce costs, fend off digital disruptors and continue digital transformation. For banks to win in this new world, it is crucial to innovate and invest in transformation.

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2020 technology-driven macro trends in Asia

1. BigTech and FinTech will drive the new business model
2. Digital is more mainstream than physical
3. Customer intelligence will predict revenue growth and profitability

How is customer behaviour evolving in Asia?

Digital channels play a significant role in the consumer decision journey. Research on digital influences, purchase decision, and digital engagement drives up revenue and reduces cost.

Customers want personalisation

Personalisation drives key customer decisions. Banks that succeed at personalisation will become better at acquiring, engaging and retaining customers adding to their growth and profits. BCG estimates that for every $100 billion in assets that a bank has, it can achieve as much as $300 million in revenue growth by personalizing its customer interactions.

 The imperative to act

“Omni-experience is in the top 3 priorities of the banking sector in Asia/Pacific. More than 80% of banks are in the early stages of the maturity model, indicating that there is a large opportunity that can be captured by investing in digital transformation and creating superior customer engagement.”

"IDC MaturityScapeBenchmark: Omni-Experience Digital Transformation in Retail Banking in Asia/Pacific," IDC, 2017.

What is the cost of not investing in digital experience?

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Webinars: How Sitecore transforms digital experiences for banks

inSITE for digital business models – Finance

Hear the latest trends impacting the finance industry and how you can apply a strategic framework to help transform digitally. See what’s possible using examples from local organisations.

Driving contextual digital engagements in finance and insurance

In the new normal even the best marketing campaigns may struggle to drive customer engagement. Learn how contextual communication can help financial services organisations realise positive outcomes.

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