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Creating experiences through personalized marketing

Expressing empathy to show you understand your customers’ needs is now a business imperative.

Build an emotional connection with your customers

As the world adjusts to today’s challenges, digital is now the main channel to connect with your customers, if not the only channel. Personalized experiences that carry messages with empathy can go a long way to building an emotional bond between your brand and your customers.

Sitecore is here to help you create memorable digital experiences that will leave a lasting impression, long after we emerge from the current global challenges. Below you’ll find a variety of resources that include best practices on creating human connections in our digital world, and how other organizations have leveraged Sitecore to foster brand loyalty.


Personalized human connection with Sitecore and Salesforce Marketing Cloud

Explore how to build an end-to-end omnichannel marketing engine that creates stronger emotional connections with customers using Sitecore’s solutions combined with Salesforce Marketing Cloud.

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Personalized Human Connections


Content is empathy at scale

At Sitecore Experience Europe 2020, Forrester Principal Analyst Ryan Skinner shared why it’s important for brands to employ empathetic messaging to connect with customers — backed by leading research.

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Emotional experiences


How emotional experiences power connections

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Using Personalization


Using personalization data to understand customer needs

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Starting the conversation with Sitecore CMO Paige O’Neill

Hear where conversations are heading today in Sitecore CMO Paige O’Neill’s video series with industry experts, exploring employee engagement as we work from home, keeping business resilient, and how vital digital CX has become.

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A powerful platform to personalize experiences

Discover our end-to-end content and commerce solutions.

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