success stories

Safeco’s personalization journey

How integrated campaigns drive success

Safeco Insurance needed to help their 100,000 insurance agent customers understand the value of the Safeco brand and access the tools they needed to sell it.

Ashlee Lochbaum, Marketing Technology Strategist for Safeco, discusses how her team integrated Salesforce Sales Cloud, Marketing Cloud, and Sitecore® Experience Platform™ for deeper customer insight and tailored communication, including: 

  • How they organize campaigns
  • What behavior they use to drive personalization
  • Why automation does the heavy lifting now

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