Connected martech, connected customer experiences
The roadblocks to delivering great customer experiences
Customer experience is now mission critical, so how are organizations addressing this? That’s what Avanade and Sitecore wanted to find out when we teamed up with researchers at Vanson Bourne to survey more than 1,400 marketing and IT decision makers in enterprises across industries and around the world.
Considering the penalty for getting digital customer experiences wrong, the results revealed some surprising insights:
- Over two-thirds (73%) of executives see a lack of collaboration between marketing and IT.
- Over two-thirds (71%) of executives lack sufficient martech skills in-house.
- Almost two-thirds (61%) of businesses lose revenues due to disconnected martech stacks.
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