The context marketing workbook
A practical guide for how to market in context of customer interactions
Maturing your customer experience requires the capability to translate digital strategy into Sitecore Experience Platform design, configuration, and day-to-day management. This is an important role with specific job functions and skill requirements.
Read our white paper, “The Context Marketing Technologist,” for detailed explanations and recommendations:
Why this role is so important
What are the functions and responsibilities
What are the required skills and what to look for in a candidate
How this role fits into an overall context marketing team
Guidance on other key roles for each stage of the Customer Experience Maturity Model
Download this white paper to increase your marketing team's ability to lead and impact business outcomes.