Online commerce: Plotting a course to personalization
Make your customer relationships personal to drive a bigger bottom line
Research by Vanson Bourne shows that marketers call “moment of sale” their most successful digital customer engagement. Yet the battle is fought before the sale is made—and it's more intense than ever.
As customers demand smoother, more personalized experiences, businesses must optimize their online presence across content and catalog management to bring context to user engagements. Download the report, “Online commerce: Plotting a course to personalization,” to learn:
Inspire your organization to deliver the personalized, contextualized commerce experience your customers demand. Download the report below.