The marketing secret weapon: introducing Sitecore Stream

As a marketer, you’re faced with unprecedented complexity. Millions of brands across channels are vying for your target consumer’s attention at any given second. To truly differentiate, you need to master the delivery of personalized, consistently on-brand, end-to-end experiences that wow your target customers at speed and scale—across every touchpoint.

This increasing pressure to move faster and stay relevant all while delivering on ROI is a massive challenge. Maybe you’re juggling multiple brands, complex campaigns across channels, slow content velocity, clunky workflows, legacy infrastructure, inability to personalize…and all of this results in inefficient use of budgets, missed deadlines leading to missed opportunities and frustration.

This is where AI presents great opportunity for marketers, with 60% of organizations already integrating generative AI into their marketing efforts and a forecasted 40% efficiency savings over the next five years . For brands, AI also poses major risks if not thoughtfully implemented with a trusted partner.

At Sitecore, we’re not building AI for AI’s sake. We’re researching and collaborating with some of the world’s largest brands to solve these enterprise marketing challenges. This research coupled with our deep understanding of the marketing lifecycle and digital experience best practices enables us to develop the industry’s first Intelligent DXP. Our first step in fulfilling our intelligent DXP strategy is Sitecore Stream.

Sitecore Stream powers strategic, secure and brand-aware AI capabilities across Sitecore solutions to help you deliver impactful content, campaigns and experiences for your business. Built with marketers—for marketers, Sitecore Stream helps orchestrate an end-to-end content creation and delivery experience from idea to activation that addresses the mounting pressure faced by enterprise marketing teams.

Through AI-enhanced workflows, generative copilots, and brand-aware AI, you can achieve faster time to market, reduce overall costs, and deliver highly performant, brand-consistent digital experiences across channels easier than ever before.

We all know AI is transforming how we work as marketers, but it isn’t just about making things faster. It’s imperative that AI-driven actions align deeply with an organization’s ethics, brand identity, value and incorporate safe use of AI.

Security is at the core of our platform, and we ensure AI systems never leak information. We also ensure the AI adheres to your security protocols, meaning only authorized users can access specific information.

We also know your brand is at the heart of everything you do. Sitecore Stream understands your brand through multiple layers of knowledge structures, allowing AI-driven outputs to adhere to everything from basics like color scheme and key messaging all the way through to semantic information like key market trends and more complex scenarios. This ensures every piece of content, asset, message and campaign stays true to your brand essence.

Your new marketing superpower. Sitecore Stream brand aware functionalities can be combined with AI-powered generative copilots designed to support the rolodex of marketing functions to help you elevate your brand, briefs, content, creative, experience and optimization.

The brand copilot is the guardian of your brand’s identity, ensuring brand governance across every campaign, every piece of content, every asset and every message. The brand copilot helps marketers manage everything from brand kits, content assets and brand guidelines. The brand copilot works across the digital experience lifecycle with an intuitive conversation-like chatbot whether you’re working in XMCloud, Content Hub or even on Microsoft Copilot. Gone are the days misalignment due to a weak brief. The brief copilot is your always-on strategist that helps you generate clear, actionable briefs that keep your teams and partners aligned no matter how many projects your juggling.

Need fresh, on-brand content that is personalized for different audiences at a moment's notice? The content copilot makes it happen. Your creative genius on-demand, the content copilot delivers high quality content fast and at scale whether it's a new mood board, headline, or something bigger like a campaign. This copilot also helps creators review their work throughout the to maintain alignment with the brief and brand. When it’s time to review, the content copilot supports multiplayer collaboration to facilitate better collaboration, less back and forth and faster delivery.

The experience copilot brings it all to life, helping you build impactful, relevant experiences. Whether you’re creating complex web pages, apps, landing pages, or even individual components like forms, the experience copilot speeds time to market while ensuring you’re on brand and on message.

Each of these copilots helps you scale creativity and relevant digital experiences across multiple brands and languages, all while ensuring everything aligns with the brand and brief.

From executing simple tasks like creating deliverables from a brief, SEO tagging, to more complex tasks like personalized content generation, our AI-enhanced workflows revolutionize how marketing teams, agencies and AI copilots organize projects, workflows and collaboration.

By integrating AI-driven workflows, you eliminate inefficiencies, giving your teams more time to focus on creativity and strategy while automating manual, tedious tasks across the full digital experience lifecycle.

We’re continuing to innovate on our intelligent DXP strategy and build exciting AI capabilities into Sitecore’s products through Sitecore Stream.

If you’d like to learn more, check out the Sitecore Stream webpage  and sign up for updates.