Future-ready content strategies
Why digital asset management is an essential tool for future-facing brands.
By Arushi Khosla.
4 minute read
DAM insights provide CMOs with valuable data on asset performance and campaign effectiveness.
Additionally, by analyzing asset usage, engagement metrics, and conversion rates, global marketers can make data-driven decisions, optimize marketing strategies, and transform campaign performance.
Enter digital asset management: the unsung hero in the modern, global martech stack.
DAM ensures content accuracy and compliance by providing a central repository for all marketing assets.
DAM enables global teams and agencies to collaborate seamlessly in real-time, breaking down geographical and organizational barriers.
The DAM impact for the marketing technologist
DAM streamlines processes for marketing technologists by optimizing asset storage, search, and distribution.
DAM's seamless integration with various marketing technology platforms enhances the overall tech stack agility.
DAM improves content governance by centralizing asset access and permissions.
The DAM impact for the CMO
DAM empowers CMOs to capitalize on omnichannel selling opportunities by delivering consistent and engaging content to any customer touchpoint.
To explore this all in more detail, and to learn more about the impact a DAM can have for your organization, watch our on-demand webinar.
Bill Gates first coined the phrase ‘content is king’ for an essay back in 1996. Nearly three decades later, it’s more relevant than ever.
If there’s one thing that all global marketers share, it’s the constant demand for more. More content. More channels. More formats. More quality. More flexibility. The list goes on.
Global brands are facing constant pressure to deliver standout content when and where their customers want it.
That’s easier said than done. Just getting everything coordinated and organized in one place is enough to undermine global content marketing strategies.
Marketers often struggle with siloed content creation, management, and storage across multiple global teams and agencies. They lack a single source of truth for digital assets leading to lost time and inefficient workflows. And fragmented content leads to brand inconsistencies across channels and markets and disjointed digital customer experiences.
Without strong foundations in place to control digital assets, global marketing teams simply cannot deliver on content.
Enter digital asset management: the unsung hero in the modern, global martech stack.
Digital asset management (DAM) is the process of organizing, storing, retrieving, and distributing digital assets, such as images, videos, audio files, and other multimedia content.
This allows organizations to efficiently manage their digital assets, control access to them, and ensure that they are being used in compliance with relevant regulations.
As global brands grow and diversify their marketing strategies, DAM software becomes a critical tool at the heart of any modern martech stack.
DAM in action
Let’s take the example of a global drinks brand launching a new product line, and the role a DAM tool plays in a global marketing campaign.
Below we look at the value created by a modern DAM tool for three key marketing leaders: the global marketer, the marketing technologist, and the CMO.
The DAM impact for the global marketer
Control
Collaboration
Performance
Faster time-to-market
The DAM impact for the marketing technologist
Optimization
Agility
Governance
Reduction in content search time
The DAM impact for the CMO
Customer experience
ROI
Growth
Increase in revenue
Learn more about DAM
To explore this all in more detail, and to learn more about the impact a DAM can have for your organization, watch our on-demand webinar.
Arushi Khosla
Product Marketer
Sitecore