5 reasons to work with a DXP partner

Learn how partnering with a digital experience platform (DXP) expert can add more value to your customer experience transformation

5 minute read

AI Summary

You may already know a partner that you want to work with for your DXP strategy.

Even if you’re still refining the details of your DXP project, it’s not too early to start looking for a partner to work with. System integrators, delivery partners, creative agencies – all these businesses can support your DXP project. At Sitecore we call them solution partners. Onboarding a partner from the very beginning of your DXP project can add value to your customer experience transformation and make the whole upgrading process easier.

Here are five ways a partner can help you achieve better outcomes for your DXP project.

  1. Focused on your challenges

    Bringing in the outside perspective of a partner can help build the business case for your new DXP. By asking big picture questions like when, why, and, how, they can help you define the vision for, and pinpoint the value of, the right solution or tech stack for your business.

    Once you’ve built the business case, a partner will work with you to develop the best strategy to overcome your challenges. They can tackle pain points such as outdated technology that causes delivery delays, maturing your personalization capabilities, ensuring consistent delivery across customer touchpoints, and scaling so you can do more with less.

    Using all this expertise, a partner can then identify the best solution(s) for your business. Partners likely have experience across different DXP options available, so whether the ideal solution for your business is a commerce platform, digital asset management system, or a CMS, they can help you select and implement the best-fit platform to meet your brand’s needs.

  2. Diverse expertise

    Not only are partners specialists in DXP technology, but their diverse skillset also includes knowledge of your market, your competitors, and best-practice lessons from other verticals. This varied expertise makes working with a partner a great way to bring new ideas to your business, helping you stay ahead of the competition, drive growth, and add value for your brand.

  3. Tailored solution design

    Partners collaborate with your executives, marketing, operations, and IT teams to develop tailored support solutions, while also keeping the business aligned. In some cases, this may require combining tools from different vendors or different products to build the right tech stack. Here is where a partner’s extensive knowledge across a range of technologies offers a real advantage.

  4. Smooth, accelerated implementation

    A partner’s skill in implementation means you can get your new DXP up and running faster, reducing downtime and helping you realize business value sooner.

    Plus, choosing a partner saves you the time of recruiting and adding to your own internal team, especially during these times of tight budgets.

    And for your internal stakeholders, a partner’s implementation skill adds further benefits. Partners can integrate your chosen DXP with existing platforms such as Salesforce and Microsoft applications – enabling a seamless user experience for employees and a smoother flow of information across your business.

  5. Continuous evolution

    A partner will support you from business-case ideation through to strategy and implementation, but they’ll also continue to work with you for any optimization you need further down the line.

    When new business challenges arise or the digital landscape changes, partners can support you through the next cycle of your CX technology development, using their pre-existing knowledge of your business to design and build the best solution.

    Through this continuous evolution of your tech stack, partners can help you unlock greater value and enable you to do more with your DXP. For example, a partner helped SeaWorld increase its online cross sales by 5%-10% by overhauling its e-commerce experience.

Find your partner
You may already know a partner that you want to work with for your DXP strategy. This has advantages in that they know your business but also consider whether their specialization is right for the project you’re planning.

Select Sitecore partners are certified in either content, commerce, or experience, so there are helpful ways to narrow your search. To start exploring the Sitecore partner network, visit the Sitecore Solution Partner Finder.

Alternatively, if you think a ready-made solution could be right for your business, you can browse our Partner Solutions Catalog for inspiration.