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Digital Content – The Missing Link in Your Portfolio (Part 2)

Within the FinServ and Insurance (FSI) sector, there has been a dramatic shift where digital strategies are driving a deeper customer experience (CX) through next-gen innovations and AI – though getting there is challenge. In part one of our “Digital Content – The Missing Link in Your Portfolio” podcast panel, we explore this topic further.

 

Within the FinServ and Insurance (FSI) sector, there has been a dramatic shift where digital strategies are driving a deeper customer experience (CX) through next-gen innovations and AI. Though for many FSI organizations, there are operational, organizational, and regulatory challenges with content creation, data segmentation, customization and personalization that can be best addressed through AI.

For example, next-generation AI solutions can better deliver a one-to-one customer experience by predicting what content is best for new users, enhancing deeper personalization, while also allowing FSIs to make rapid changes to their campaigns. In addition, AI can automate the more tedious marketing tasks, and provide better segmentation and overall customer behavior analytics.

These were the key themes of part two of our two-part podcast panel, titled: “Digital Content –The Missing Link in Your Portfolio”.

Our panelists included:

  • Jonathan Price, Sitecore MVP and Sitecore Practice Director at Americaneagle.com
  • Peter Barrett, Global Marketing Lead, Financial Services at Avanade
  • Dave Michela, Sitecore MVP and Vice President of Digital Solutions, Horizontal Digital
  • Scott Albahary, Chief Strategist, Financial Services at Perficient
  • Nancy Lee, Principle Product Manager at Sitecore

Get Part 1 of this podcast series here --> www.sitecore.com/resources/podcasts/fsipartnerpodcast1

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