The Pampered Consumer
In retail, customer experience drives awareness, loyalty, and revenue. Content – on your website, your social channels, or even driven by your customers – plays a huge role in building a superior customer experience.
Building a top-notch content program starts with understanding the nature of today’s consumer-centric retailing, where every potential customer is more knowledgeable and more skeptical than ever. Reaching these “pampered consumers” takes an omnichannel approach that engages customers through unique, personalized interactions. Retailers in every vertical, from clothing to groceries, online behemoths to fast food chains, are incorporating tools such as AI and machine learning to power strategies that move them closer to a one-to-one relationship with their customers.