SBOS Academy

Get ready to roll up your sleeves with this step-by-step, practical workbook on how to use Sitecore XP for marketing in context. From assessing your marketing maturity to analyzing results, you’ll learn how straightforward context marketing can be.

Learn how to make the case to your company’s board that engaging customers in context of their interaction history will deliver long-term strategic business value.

To reap the rewards of delivering experiences based on customer context, you’ll need to set up a customer-focused team. Familiarize yourself with the roles, responsibilities, and organizational structures that are most effective for owning the customer experience.

A step-by-step guide to enable developers and marketers to create custom reports in Sitecore 8.2

Learn how to measure meaningful customer interactions with the Engagement Value Scale. Understand how to rank business goals and optimize your marketing efforts—with a focus on quality, not quantity.

Use the approach appropriate for your organization’s marketing team configuration, company structure, and maturity to successfully manage and scale the context marketing process.

Maximize the business impact and speed of execution with your Sitecore Experience Platform solution with a Content Marketing Technologist. Get practical insights on how this role can catalyze your context marketing and what qualifications we recommend for this function.

Having established the first stages of the Sitecore customer experience maturity model, learn how the Experience Architect role can enable your marketing organization to optimize cross-channel experiences for top segments and accelerate your data-driven context marketing efforts.

Follow a clear step-by-step framework to understand your organization’s current state of customer experience maturity, where to progress next, and how to get there with the SBOS Customer Experience Maturity Roadmap white paper.