SBOS Academy
Resources, reusable guides and best practice insights from the Sitecore Business Optimization Strategies team.
The Danone Nutricia Story
A star graduate of SBOS’s Xccelerate program, Danone Nutricia captured the attention of mothers and delivered outstanding results in the process.
The SBOS DIY curriculum
The definitive guide to context marketing
Get ready to roll up your sleeves with this step-by-step, practical workbook on how to use Sitecore XP for marketing in context. From assessing your marketing maturity to analyzing results, you’ll learn how straightforward context marketing can be.
Sharpen your pencil
Gaining the board’s approval
Learn how to make the case to your company’s board that engaging customers in context of their interaction history will deliver long-term strategic business value.
Make the case
How to build a customer-centric marketing team
To reap the rewards of delivering experiences based on customer context, you’ll need to set up a customer-focused team. Familiarize yourself with the roles, responsibilities, and organizational structures that are most effective for owning the customer experience.
Download now
How to create a custom report in Sitecore 8.2
A step-by-step guide to enable developers and marketers to create custom reports in Sitecore 8.2
Read the step-by-step guide
How Engagement Value helps you measure digital marketing success
Learn how to measure meaningful customer interactions with the Engagement Value Scale. Understand how to rank business goals and optimize your marketing efforts—with a focus on quality, not quantity.
Get the Digital Analytics toolkit
Context marketing organization and governance
Use the approach appropriate for your organization’s marketing team configuration, company structure, and maturity to successfully manage and scale the context marketing process.
Learn how
The Context Marketing Technologist: A key role for your team
Maximize the business impact and speed of execution with your Sitecore Experience Platform solution with a Content Marketing Technologist. Get practical insights on how this role can catalyze your context marketing and what qualifications we recommend for this function.
Get the whitepaper
The Experience Architect: Optimize mature customer experience organizations
Having established the first stages of the Sitecore customer experience maturity model, learn how the Experience Architect role can enable your marketing organization to optimize cross-channel experiences for top segments and accelerate your data-driven context marketing efforts.
Get the whitepaper
Create your roadmap to customer experience excellence
Follow a clear step-by-step framework to understand your organization’s current state of customer experience maturity, where to progress next, and how to get there with the SBOS Customer Experience Maturity Roadmap white paper.
Get the white paperHow to market in context with Sitecore XP
An early participant in the SBOS Xccelerate program, Danone Nutricia has delivered contextual experiences on everything from a website to a vending machine. Discover their context marketing story.
Data and application silos, fractured organizations, and brand-centric thinking deter personalization for many brands. Start thinking about it differently with our nine-step process for delivering contextual experiences.
It’s not as hard as you might think. Grab these low-hanging approaches to context marketing with Sitecore XP.
Learn how to prioritize your top segments, create experience maps, and align your content to customer journeys that drive business impact.