DX@Sitecore: Platform
The Sitecore.com marketecture
By Alison Sainsbury, Derek Hunziker .
2 minute read
Sitecore's martech stack is made up of a unique blend of Sitecore products and third party tools.
To deliver an experience that is fast, personalized and easy to author, Sitecore.com is build on XM Cloud and hosted on Vercel.
Unifying and activating cross-platform customer data to drive personalized experiences across the buyer's journey
We are leveraging Sitecore Connect to power easy integrations to XM Cloud, Content Hub, CDP and throughout our data architecture
To streamline and consolidate the management of our digital content assets, we have built Sitecore's Asset Library on Sitecore Content Hub.
Powering journey-based personalization across Sitecore.com, driven by data consolidated in Sitecore CDP.
To predict search intent and display personalized results in search components and listings across the site.
In addition to our Sitecore owned products, our stack currently includes these third party tools:
Sitecore's martech stack is made up of a unique blend of Sitecore products and third party tools. It is ever evolving in order to fit our business needs, customer journeys, budget, and resources. Currently, our stack includes these key Sitecore products:
Sitecore XM Cloud
Sitecore Customer Data Platform
Sitecore Connect
Sitecore Content Hub
Sitecore Personalize
Sitecore Search
Our tech stack is modular, allowing us to make changes and adjustments to serve the needs of our business and our customers. We incorporate Sitecore products wherever possible, however our key objective is to deliver exceptional experiences to our customers – whether those are best served by Sitecore owned products or other technologies.
In addition to our Sitecore owned products, our stack currently includes these third party tools:
- Salesforce for customer relationship management, both of existing and potential customers
- Pardot for marketing automation and pipeline generation
- Zoom for meetings across the organization
- Qualified for on-site chat
- 6sense for account-based experience creation, providing more useful information to our customers by getting the right message to the right people at the right time
- Google Analytics for statistical and metrics-based tools for SEO and marketing
- Google Tag Manager for the configuration, deployment, and management of tags
- Cloudflare for our Web Application Firewall (WAF)
- Languagewire for translations
Alison Sainsbury
Senior Director, Digital Experience
Sitecore
Alison Sainsbury is Senior Director of Digital Experience for Sitecore, leading the team who are "connecting the experience" for Sitecore's own customers on our own channels.
Derek Hunziker
Digital Technology Director, Sitecore