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Enabling Digital Transformation
A collection of best-practice methodologies and frameworks created to enable and catalyze digital experience transformation.
Sitecore Business Optimization Strategies — otherwise known as SBOS™ — is a set of methodologies globally recognized as market-leading, best-practice strategies and frameworks for accelerating digital experience transformation and ensuring customer success, used by hundreds of Sitecore customers worldwide.
These ever-evolving insights are a product of over 15 years of experience drawn from across Sitecore’s wide ecosystem of customers and partners. They cover a wide array of topics including digital strategy, team organization, content planning, platform configuration, personalization, optimization and marketing automation.
SBOS best-practice resources will continue to evolve, leveraging learnings from the Sitecore community and addressing the expanding Sitecore solution stack.
Blending marketing and technology to increase the business value derived from digital channels
Build business value
Increase customer experience maturity and align key digital goals with overarching organizational strategic objectives to drive measurable business value.
Deliver better experiences
Transform from a brand-centric, static web presence to a personalized, contextual, omnichannel digital presence that creates great experiences and builds loyalty.
Accelerate project outcomes
Work smarter and deliver better outcomes through the use of business-centric, data-driven, and agile context marketing processes that accelerate project success and reduce business risk.
Leverage data-driven insights
Plan for — and leverage — data to build better customer insights, offer relevant and in-context personalized experiences, and use analytics to guide tactics and strategy.